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Wouldn’t you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for: 1. Create an information product based on your expertise. 2. Sell or license many copies of the product to a large company. 3. Guide the company in using your product as a promotional item to sell more of their products or services. 4. Be sure your own name is someplace in the product. 5. Watch your client base grow. Yes, it can be as easy as that. You may be thinking you don’t know quite where to start. Begin with the sound bites that have come out of your mouth over and over again with your clients and audiences. Capture those sound bites into tips in a file on your computer. Arrange the tips into categories. You can then develop a written or electronic tips booklet, a text or audio CD, an audiotape program, or any of a number of other formats, based on the single tips manuscript you have created. Add some information in the beginning or at the end about your background and, by all means, include your own company contact information. Once the manuscript is refined to your liking, save the file in a PDF format. That can often be adequate to present to decision makers at large companies. They can then best decide what form of your material will suit their promotional purposes. This saves you doing much production until you have a likely buyer. There are times you won’t need to do any production at all when you license the large company the specific and limited rights for them to do the production, using your materials. Those rights will be delivered in the form of a written and signed agreement. The company may want to offer your manuscript content as a customized tips booklet with any purchase of their products during a particular month. Or they could be interested in distributing your content as a print CD to anyone who opens a new account with the company. These are two of many ways the company could offer a customized copy of your product as a way to promote the company’s sales. The customization will be the company’s name, logo, web site address, or any other information they want to include. In each copy they distribute, your name and maybe even your company name is also included somewhere in the product. The promotional activities of the large company serve your own promotional interests at the same time. Plus the company has paid you for the right to do all of this. It doesn’t get a whole lot better than that. Go capture those sound bites you’ve been saying, and turn them into both direct and indirect new income as you build you client base by helping large companies build theirs. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Burn The Fat Feed The Muscle. - Diet & Weight Loss Secrets of Bodybuilders and Fitness Models: #1 Best Selling Diet & Fitness E-Book In Internet History! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Strategy - What's Your System? By Kevin P. Dervin Where Do Most of Your Clients Come From?Is it from your marketing and sales system?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them.Most small business owners are passi… 2. How to Connect Features and Values By Robert Abbott "Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!Want a powerful way to make sure your message leaves an impression on the people who receive it?Talk about the consequences that will occur as a result of following or not following your advice. … 3. Design Does Matter By Nicola Cooper-abbs The idea that good design can improve how people perceive your business has long been a part of a designer’s sales tools.They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales and improve your bottom line. But are they right? Over the years many companies have been sceptical about these claims because of a lack of concrete evidence. D… 4. Business Cards That do the Business By Alan Fairweather A business card makes a statement about who you are and what your business is about. It needs to convey the quality of your business and an insight into your personality. I have been handed business cards and the first thought to go through my mind was - "Cheap" A tacky design - low quality paper - doesn't feel good in the hand and looks cheap to the eye. That then becomes my overall impression of the business.Here are some ideas:*Use colour - … |