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You can capitalize on the power of the Internet, if you follow these four important steps to successful online selling. Step 1: Build a site with good design and content Create a Website with a design that’s attractive, well-organized and easy to navigate. This will make it easier and faster for site visitors to find their way around — and shop for your products or services. And remember: Pictures tell; words sell. So your site also must offer content that makes site visitors want to stick around. You should present clear, simple and useful information…so people will want to buy from you. Step 2: Get ecommerce-ready Obviously, you need to accept credit cards, checks and other forms of payments online. This will allow you business to tap into a vast marketplace where millions of consumers spend billions of dollars each year. Plus, you’ll be able to make more, larger and impulse sales, as well as enjoy improved cash flow, enhanced credibility and a competitive edge. You need four key ingredients to successfully ring up online sales: *A merchant account for business owners. *Shopping cart software that allows customers to collect and pay for items from your online store. *A payment gateway to processes your customers' credit cards and communicate between the merchant's Website, the bank holding the merchant account, and the bank holding the financial records of the customer. *A secure Website that is communicating with a payment gateway that, in turn, is communicating with a banking computer system. Step 3: Submit your site to major search engines Once your site is equipped to sell online, it’s critical to submit your Web address to search engines. Eight out of 10 people surfing the Web use search engines or search directories to navigate their way around online, according to the eMarketing Association. And 54 percent of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online, says Jupiter Communications. At the very least, you should submit your site to top U.S. search tools like Yahoo, Google, the Open Directory, MSN, Overture and Ask Jeeves. Step 4: Use email to stimulate online sales Email is used by 96 percent of Internet users, making it the ideal tool to advertise your Website. You can use email marketing to send electronic newsletters, letters, announcements, promotions, sales and customer support. An email marketing campaign is easier, cheaper and faster to implement than a traditional direct mail promotion. Plus, the response rate of the typical email campaign easily outpaces that of conventional mailings. Email click-through rates can exceed 20 percent, while conventional direct mail campaign responses are 2 percent, at best. Step 5: Unleash the power of auto responders to boost online sales Auto responders let you automatically reply to incoming email requests, so you can instantly respond to the needs of existing and potential customers. They can be your most powerful weapon for boosting online sales. Here’s why: Sixty percent of a site's visitors who eventually end up buying a product or service don't do so on their first visit, says Auto responder Review.com. And in fact, 80 percent of all sales are made on the fifth through twelfth contact with a prospect, according to the National Sales Executive Association. So if you don’t use an auto responder or some other way to follow up with potential customers, you can miss out on up to 80 percent of your potential online sales.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Meaning and Marketing -- The Links By Paul R Snell You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Just get on the road. That's all you have to to do. Begin the journey. It will be for you a joyous one, but also terrifying at times, not much different than a roller coaster. You will find your way. I AM is with you. And the power of I AM is in you, if you wan… 2. How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making! By Marney Kaye How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!Toyota is arguably one of the most recognizable brand names in the world. Toyota captured the Number 1 spot in automotive sales, by creating high standards for quality, reliability and customer acceptance.In short, the name Toyota has become synonymous with the standard of excellence to which many aspire.Reaching this standard didn't happen by accident. It was accomplis… 3. Small Business Marketing Tip - Focus on a Niche or Target Market By Rikki Arundel I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. What would be the effect? Practically no effect at all. You might knock off a few chips but come back a day or so later, t… 4. Push or Pull? By Michael Knowles It's the same old tune.I sat there listening to a man with good ideas who was nevertheless stuck trying to get them to market. His short-cropped, grizzly grey hair and the lines on his face told a dozen stories about his trials and tribulations."You know why most businesses fail?" Ron said. He didn't wait for my answer. "Undercapitalization. They can't get enough money together to kick things off and hang in there until they get enough customer… |