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Be Concerned Mainly About Your Image (Brand) Almost every real estate print ads, postcards, magnets and calendars I see are image advertising. This type of advertising tells your prospect how great YOU are or how long YOU have been in the business. Image advertising is ineffective and wasteful expense that accomplishes no productive purpose whatsoever. It does nothing, but take up space. Buyers and sellers don’t care about YOU. What you must do is concentrate on direct response marketing. The name is self-explanatory. Direct response marketing demands an immediate response or action. Do Not Articulate Your Competitive Advantage (USP) Your competitive advantage or Unique Selling Proposition is what distinguishes you from the competition. You might find this a bit difficult to define at first, but I would begin with writing down what distinguishes you from other sales people. · Do you speak a foreign language? If so maybe you can develop a niche practice by specializing in the Vietnamese community. · Are you technologically savvy? · Do you know a particular neighborhood extremely well? It really depends on what your specific talent is. Bring it to the table because as competitive as this business is, you are going to need all the weapons in your arsenal. Fail to Target Your Marketing Most real estate agents waste their time and money pitching too broadly. Most people don’t want your service. That is the sad truth you must realize about marketing and it really doesn’t matter what you are marketing. That is why you must target your audience. As a new real estate agent, you more than likely do not have the funds to wage a large- scale marketing campaign. Focus on expired listings, or apartments or a specific neighborhood. Remember, it easier to kill a fly with a newspaper, than with a hammer. Becoming Impatient & Fail to Test You must be committed. Commit your time and money intelligently and patiently. Plant the seeds that will grow later. Your marketing message must be constantly reinforced or your prospect will forget about you. Remember that most marketing plans take at least 60 days. People must first trust your message and then they will trust you. Eventually they will become your clients. Do not splurge either. Mail out small campaigns and see what works and what doesn’t. Immediately abandon those that do not work. Tweak those that do to maximize your responses.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Attract And Lure People through your Marketing Message By Craig Dawber Marketing is all about attracting and luring people to your product and services by any which way. The idea is to “get noticed”, irrespective of the means used.How many times has it happened with you that unknowingly you have been attracted to some advertisement simply because it was so compelling that you could not avoid it?This is not just the case with advertisements. In fact, this curiosity is there in every sphere of our life. We as humans… 2. 5 Ways to Market for Immediate Results By Doug Edge Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you’re thinking, there’s no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales. You’re right, there isn’t. Sure, you could launch some catchy TV or radio ad that would spike sales. Of course the initial investment is risky when unpredictable results could leave you breaking ev… 3. Free Research Results - Elder Care Industry Selling to seniors? The report will benefit any business that offers product, resource or a service for an older adult. You will learn How to reach the consumer effectively What the consumer wants and expects to receive from a service Why a consumer remains with a service and why they cancel What a consumer wants to know prior to contracting with a service And much much more! Barbara Mascio, Founder of Senior Approved Services is offering the r… 4. Big Ticket Marketing in 28 Minutes By Chuck Daniel I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. But I have purchased many products after watching infomercials. The evidence is the Bowflex machine sitting upstairs in our spare room, the Tony Robbins CD sets on my shelf and the… |