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Be Concerned Mainly About Your Image (Brand) Almost every real estate print ads, postcards, magnets and calendars I see are image advertising. This type of advertising tells your prospect how great YOU are or how long YOU have been in the business. Image advertising is ineffective and wasteful expense that accomplishes no productive purpose whatsoever. It does nothing, but take up space. Buyers and sellers don’t care about YOU. What you must do is concentrate on direct response marketing. The name is self-explanatory. Direct response marketing demands an immediate response or action. Do Not Articulate Your Competitive Advantage (USP) Your competitive advantage or Unique Selling Proposition is what distinguishes you from the competition. You might find this a bit difficult to define at first, but I would begin with writing down what distinguishes you from other sales people. · Do you speak a foreign language? If so maybe you can develop a niche practice by specializing in the Vietnamese community. · Are you technologically savvy? · Do you know a particular neighborhood extremely well? It really depends on what your specific talent is. Bring it to the table because as competitive as this business is, you are going to need all the weapons in your arsenal. Fail to Target Your Marketing Most real estate agents waste their time and money pitching too broadly. Most people don’t want your service. That is the sad truth you must realize about marketing and it really doesn’t matter what you are marketing. That is why you must target your audience. As a new real estate agent, you more than likely do not have the funds to wage a large- scale marketing campaign. Focus on expired listings, or apartments or a specific neighborhood. Remember, it easier to kill a fly with a newspaper, than with a hammer. Becoming Impatient & Fail to Test You must be committed. Commit your time and money intelligently and patiently. Plant the seeds that will grow later. Your marketing message must be constantly reinforced or your prospect will forget about you. Remember that most marketing plans take at least 60 days. People must first trust your message and then they will trust you. Eventually they will become your clients. Do not splurge either. Mail out small campaigns and see what works and what doesn’t. Immediately abandon those that do not work. Tweak those that do to maximize your responses.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials By Maggie Dennison 1. It costs less to delegate to a professional than to waste your valuable time trying to do it yourself. How many prospective clients could you call in the time it takes you to put the words together yourself?2. You’ll stop wasting thousands of dollars on material that doesn’t work.3. You can stop struggling to find the right words.4. You can be confident that you have a professional product, and that you’ll be perceived as professional.5. It … 2. Attracting Clients With Incremental Marketing By Stuart Ayling Do you ask prospective clients to go too far?Must your new clients take a “leap of faith” when they engage you?Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust in you.Too many service providers wait for potential clients to take that leap of faith. And in doing so, they force their would-be clients into making an all-or-nothing choice.Prospects either say, “Yes,… 3. 12 Reasons to Market With Postcards By Bob Leduc If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program...1. Postcards Work for Any BusinessPostcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct mar… 4. Marketing vs. Business Brochures Brochures can either be used as marketing or business brochures. How does the two differ from each other? Well, a marketing brochure is utilized to sell the products or services of a business to target clients. A business brochure, on the other hand, is used to give your new or target clients an overview about the main purposes of your business. The latter can be considered as your client's initial communication with your company so it is importa… |