Free Research Results - Elder Care Industry



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Selling to seniors?

The report will benefit any business that offers product, resource or a service for an older adult. You will learn

How to reach the consumer effectively
What the consumer wants and expects to receive from a service
Why a consumer remains with a service and why they cancel
What a consumer wants to know prior to contracting with a service
And much much more!

Barbara Mascio, Founder of Senior Approved Services is offering the results of the market research conducted with senior citizen consumers and the adult children of the senior. 'You are welcome to take advantage of our market research - no strings attached. The research took three years and thousands of dollars to accomplish. If this improves your service, then a senior will benefit and that's why we're all in this industry to begin with.'

Seniors contract with a variety of services beyond what is commonly thought of as 'elder care.' Seniors need lawn care, handy man services, attorneys and so forth. Based on the feedback from this market research, Senior Approved Services includes a wide variety of services in their network, building a One-Call Solution.

Of the nearly 10,000 individuals participating in the initial focus group studies the following were noted as extremely important

90% desire one central location to turn to when in need of any and all service
89% desire an impartial entity to verify the history of a business
89% desire one point person serving as the advocate for the senior
75% desire easy access to education, support and information for the family caregiver

Rather than take the approach to 'build it and they will come', Senior Approved Services decided to learn what the consumer wanted and then develop their entire program around these consumer wishes.

Ms. Mascio invites you to use the data collected to perfect your service. The report is in a free ebook format. Simply go to http://www.qualityeldercare.com/ebook and request the password key to open it.

If you consider yourself to be a business dedicated to serving the elderly population with integrity and one that is committed to quality of service, you may also want to learn how to add your business to the exclusive network of Certified Senior Approved Services.


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