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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Buying vs. Renting Your Next Trade Show Exhibit By Skyler Cook Are you thinking about purchasing a display, but not sure about the investment? Renting may be the best option. Good justifications can be made for both renting and purchasing a trade show exhibit. This sometimes stressful decision depends on the nature of your trade show program, marketing goals, and budget.Renting can be a wise decision when your company has decided to start exhibiting at trade shows, your company is new and wants to make an … 2. Gravitational Marketing for Small Businesses - Seventh Law: Effective Marketing Is 95% Systems By Jimmy Vee When you deal with agency guys and design people and even media people trying to be marketing people, they always talk about being creative and trying to come up with the next great creative idea.Effective marketing is NOT about creative ideas!In fact, it is our belief that most creative types would be better off drinking a latte in some dimly lit coffee bar downtown or painting a picture on a sidewalk somewhere.Thinking a ton about creativity … 3. Lighting a Fire Under Your Marketing Material! By Charlene Rashkow In today’s marketplace it’s more important than ever for a business to find cost-effective methods for increasing sales, launching products and attracting clientele. Accordingly, the marketing materials you choose must be of the highest caliber.If you are planning on writing any type of marketing material, your first and most important goal is making sure your material sparkles. In other words, lighting a fire under your marketing material is c… 4. Why Trying to "Get the Appointment" Can be a Recipe for Dis-Appoinment By Ari Galper Why Trying to "Get the Appointment" Can be a Recipe for Dis-AppoinmentLast week, this e-mail from Jack arrived in my inbox:To: Ari Galper From: Jack Subj.: Help! I need to get more appointments Dear Ari,I've just coined a new disease for the medical books, and I'm hoping you can help me cure it.Have you ever heard of "freezing-up-on-the-first-call paralysis"? It's brought on by the stress of selling!I'm new to sales, and, as I've been starting… |