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Once we establish an annual budget or a % of purchase price to be designated for gifting we can begin to plan every year on appropriate gifts for clients that are; 1) marketing tools 2) consistent 3) appropriate in cost 4) part of a branding program. All of these factors should be considered for each and every gift. 1) Marketing tool: The gift says a lot about your company and your relationship to the client. If it is a gift with advertising then it is considered just that, ....advertising (not a gift). As a marketing tool (not advertising), the gift should reflect your companies values and mission statement. Example: Car repair shop mission... to provide proper preventitive maintainence and repairs for our customers to keep their car in the best possible working condition at all times. Gift ideas might include a tire pressure gauge in an attractive box, automotive maintainence book for the glove compartment, gift certificate for next scheduled maintanence or a car wash. Realtor mission...to provide help in all aspects of buying or selling a home or commercial property. Book on home repair, free gardening service for 2 months, gift certificate to Home Depot, one night stay in vaction area where client might think of purchasing a vacation home. 2) consistent: Once you have decided to give gifts you MUST make it as much as part of the sale as the signing of the contract. Consistency is critical. If you give a gift once and then never again the value of the gift diminishes with each sale thereafter. It may vary in form from gift baskets, to coupons, to greeting cards, to gift baskets again, but it must be a part of the sale. It is possible to make a habit of gifting annually as well but it's not good to give the same gift to all clients, especially in niche markets where the clients might know each other. 3) Appropriate in Cost: The gift needs to remain preportional to the value of each customer in terms of returns. ( Don't forget referrals here. If you have a customer that only purchases $100 annually but has given you 30 referrals that amount to $8,000 in sales, show the customer appropriate appreciation for those referrals.) Of course the cost of the gift should be in direct relationship to the amount of purchase. If your auto shop just sold a $20 oil change to a customer you aren't going to give them a $5 dollar gift certificate. But your client just purchased a $1,000,000 home from you they probably won't be impressed with a Home Depot $25 gift certificate. That is why it is so important to figure the cost in as a part of doing business. If you have been going 'paycheck to paycheck' and are strapped for cash when you make a sizable sale and all the profits of that sale need to go to pay bills then you will be losing the opportunity to secure that customers loyalty. The cost of gifting needs to be set aside and used promptly to let clients know you appreciate their business. If you wait until the end of the year, they may have moved on to another company and you have lost them as a client. Its too little too late. 4) Branding: Finally, don't miss the opportunity to brand your company through your gifts. If you sell office copiers, your gift might include a maintance service or monthly paper supplies, or free toner. When your client thinks copiers make sure he thinks of your company only. Make your clients rave about how you 'take care' of them. They will come to depend on you for your service and expertise as well as your products and appreciate your gifts.
An information leak from Google discusses future plans to offer online storage to consumers so that they can backup their hard drives containing, for example, user files, emails, web history, pictures, bookmarks, etc. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Blowing Your Own Horn By Keith P. Stieneke Opportunity Assistance Business Resource Center http://www.opportunityassistance.comAt first you must think that with a title as above that this article must be about something other than marketing; however, what this article is about is marketing, specifically affiliate marketing.Affiliate marketing is much more than signing up for a free affiliate program and then posting your affiliate link here and there. It's all about promotion and not o… 2. 3 Easy Steps To Improving Your Business I know we are all on the look out to try the newest marketing method or jump in to another way of promoting. Before you do start some new method of promotion, read this first. Not only will this help you stay better organized, but give you direction as well. Follow these steps to build a better business right from the start. 1. Make a list Start by making a list of what ideas you would like to put into motion. Go over your current marketing pl… 3. Is It Time To Revisit Your Marketing Strategy? By Laura Aldridge Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by—maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you've endured our slow-to-grow economy, but how far have you deviated from your marketing strategy in order to survive? And to correct your approach, what new marketing progr… 4. 7 Ways a Copywriter Can Help Your Business Succeed By Michele Pariza Wacek Think you can’t afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business.#1 – Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web site or getting that pesky newsletter article off your desk. When you hire a professional copywriter, not only are you getting one more thing off your to-do li… |