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Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques. Here are a few thoughts that might spawn some ideas for your own business. * When you can't get in to see a prospect, try clipping half a $20 bill in a note to her. You get 20 minutes of her time and she gets the rest of the $20 when the meeting is over. * Prior to a trade show, visit the town's largest taxi company, and tell them to alert drivers you will have secret shoppers riding in taxis. If the taxi driver mentions your company and booth number to your secret shopper, the driver gets $100. Invest a little money on the show's first day, and get the buzz started. * Hire college students to go to the airport dressed as chauffeurs. They hold up hand-lettered signs that contain the company name, and repeat the name of the company as people come by. Work the terminals where flights from your best markets come in. Go here to read more about trade show marketing. * Retailers tend to overreact to a few consumer phone calls. So, take advantage of this if you are trying to get your new product on the shelf. Recruit a few friends to call the retailer in question and ask if they have your new product in stock. This works particularly well if you have some recent media coverage the caller can cite. * Technology is making hand-written notes a thing of the past. Take the time to jot a short note to customers and thank them for their business. You'll be surprised by the kind of goodwill and repeat business this old-fashioned tactic can generate. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Stop and Go Marketing By Beth Woodward Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that. Using the example of a funnel filled with clients and business contacts, when we stop marketing the funnel becomes empty over a time period. When the clients dry up we go back to our funnel, which is empty and once again, we panic … 2. Do you have a website or a Purple Cow? Or what about a pink elephant? For those of you not familiar with Seth Godin he has written numerous books about how to run a business using marketing, stressing the need to always be remarkable. As a point of illustration he uses cows. In a field full of cows a purple cow would stand out, you would remember, it would be remarkable. Until all the cows became purple of course. A simple illustration that makes a big point, unless you stand out you … 3. Why Are Customers So Indecisive? Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders. You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know why. You curse, rant and rave silently at her indecisive nature. Yet ironically, the fault is all yours.Don’t agree? Hold your horses and you’ll lea… 4. Mailing Lists - Keeping It Simple The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really makes your direct mail marketing and advertising campaign successful?The biggest single factor in the success of your direct mail marketing… |