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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing With Business Cards By Joe Love Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your bus… 2. Small Business Marketing Secret #6: A Bucket of Hot Dogs and a Squirt of Word-of-Mouth Advertising By Jimmy Vee What's your best form of advertising? If you're like the vast majority of the people we meet, it's word-of-mouth. Of course – it automatically offers a virtually infinite return on investment because it's free!Since you're like most people we meet in that regard, you're probably similar in another – you can't control word-of-mouth advertising.Don't feel like you're alone. The very trait that makes this form of advertising so desired (it's free)… 3. Top 10 Tips To Market & Build Your Professional Practice By Philip E. Humbert In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a short period of time.This Top 10 is really two gro… 4. When Do You Stop Marketing To Customers? By Sean D'Souza Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop? Well, stop looking so puzzled. In the marketing article below, I’m going to bring home to you exactly how to join the dots. You will learn just how much to market, and when to stop. Yes, it is a science and marketing strateg… |