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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors By Jeffrey Nelson Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if you’re not getting a ringing endorsement from the agent? How can you beat the competition, so you get every lead each time the agent gives out your card and two others belonging to competitors?Here are three specific tools that give you an edge over the competiti… 2. Catalogs for Keeps When we make purchases, catalogs are a must-have. Through them, we become aware of the things that we are about to purchase. Therefore, we can choose the best ones and we are not going to be deceived by the substandard ones. This is the reason why businesses and companies consider catalogs as one of the most effective marketing tools especially when conceptualized and designed accurately. Catalogs are usually being mailed to customers or distribu… 3. Time for A Marketing Tune-up By Michele Schermerhorn If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn’t have gotten into the game to begin with. They keep doing everything they’ve ever done in the hope that one day it will produce results. STOP! It’s time to get the brain back in the game!If you are like most people, each time you come across a… 4. Do You Get Attention With Your 30-Second Introduction? By Kevin P. Dervin I went to a networking event the other day where the meeting leader said, “We’re going to skip doing the 30-second introductions today because mine’s so bad and it doesn’t work that it nauseates me.” I thought to myself, WOW! I’d skip the next networking meeting until I’d worked out a new introduction.Do you get attention with your introduction? Are you prepared to introduce yourself at your next networking event or for when someone ask, “What … |