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The most valuable asset a small business and independent sales professional has is not their car, their office or the staff – it's the database of customers and prospects. Here's a tid-bit of confidential information you need to know. The easiest and cheapest people to sell to are your past customers. Your past customers are your quickest source of cash. They are the low hanging fruit. Whether it's selling them again on the same product or service or upgrading their current level of service with you, cross selling them on something new or helping one of their friends or family members, your past customers can provide instant new business. The key to harnessing the power of your past customers is to capture their information and keep it updated and organized. The problem is that most small businesses and independent sales professionals' databases are total junk. They are not updated and they do not capture all the customer information they need. You should be collecting the data on people who just call and get a quote as well as people who actually do business with you. Of course you know that sending email is free. But 19 out of 20 independent small businesses and independent sales professionals don't use email to communicate with prospects and past customers. Why do you think that is? It's a combination of things… People like to do things the way they always did things…they're resistant to change. Plus, they like to do things the way everyone else does things. But if you do things “the normal way” you'll get normal results. If you want to get “remarkable” results – you need to take remarkable action. Another reason is that small businesses and independent sales professionals don't know how to use email – they don't have the right tools at their disposal. Get your list in order and learn how to use email. It's easy - and profitable. In the twelfth Law of Gravitational Marketing for Small Businesses, we're going to tell you who the easiest customers are to satisfy – and how to maximize their business so you can stop wasting time and money on the others. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Create a Countdown Marketing Calendar By Catherine Franz Just like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey’s philosophy, "start with the end in mind." The biggest advantage to a countdown calendar is that it makes you think and focus harder as well as makes the planning easier. First, you write down the exact results you want or expect. Let’s say you have a teleclass, seminar, speaking engagement you are de… 2. Let's Talk Trade Shows By Trish Lambert Are you thinking about exhibiting at trade shows as a marketing strategy? Most organizations and associations have their schedules and exhibitor information in place at the beginning of the calendar year, so you can collect the data you need at one time to decide if, when, and where you should expend your resources in this marketing arena.But before you start Googling for show names, answer this question:WHY DO YOU WANT TO PARTICIPATE?What bene… 3. Package Your Products for Thunder Thigh Women - Big Butts Too By JoAnn Hines Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign for real beauty." I predict others will follow suit.This week Nike unveiled a campaign using women with big butts and thunder thighs -- no kidding!… 4. Behold the Power of the Tip By Jeanette S Cates, PhD You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store? One of the most effective methods for delivering your content is in small chunks. In a speech you do this with quotes, tips to remember, and short items. In print you write a how-to article with the 5 tips. Or you create a bookl… |