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When you deal with agency guys and design people and even media people trying to be marketing people, they always talk about being creative and trying to come up with the next great creative idea. Effective marketing is NOT about creative ideas! In fact, it is our belief that most creative types would be better off drinking a latte in some dimly lit coffee bar downtown or painting a picture on a sidewalk somewhere. Thinking a ton about creativity just gets you in trouble, costs extra money and takes longer to get the results you need. Creativity, branding and image all go together and it's a bottomless pit waiting for you to throw you money in. A creative ad with a poor strategy WILL NOT work – PERIOD. This goes for all the cute little postcards all these chiselers try to sell you with a “cool” stock photo on the front and some asinine, try-too-hard-to-be-clever one-liners on it. You know the type. The postcard with the picture of the guy pulling his hair out and the line that says, “Pulling Your Hair Out Looking For A ___________?” That's a bunch of hooey!!! Don't let cuteness interrupt your sales process – you discuss features and benefits, let them sample – show them value – and go for the close. Your marketing must do the same thing. You can add creativity and “big ideas” to increase effectiveness and get more business, BUT it takes a savvy response orientated marketer to put a campaign like that together. You must first learn the basics – master them and then move to the advanced stuff. We teach you the basics and fast track you to becoming an advanced marketing master. How would you like to learn how to make your best sales pitch your best ad? It's an interesting idea and we'll tell you all about it in the eighth Law of Gravitational Marketing for Small Businesses. Asthma & Allergy Cure -Drug Free! - Never suffer again with this safe, proven, highly effective asthma & allergy treatment $24.86 + per sale High Conversion rate. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are You Losing Business? By Kathy McHenry As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don’t follow up? You are caught up in the business of running your business you don’t take the time to follow up with your clients.After moving to a new city recently I've been, of course, searching out a new hair salon. The first place I tried was what seemed to be a very upscale salon th… 2. Pamphlets and the Money They’ll Put in Your Pocket By Tom Antion People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich today. It’s crazy.I know a woman who is selling one of these little books on how to design cool business cards. Her pamphlet consists of 100 tips and a bunch of folded white paper.… 3. Have You Sold Your Internal Customers? By John Jantsch You can make the sale. You know your core message. You know your target market inside out, right?But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone, walks the sales floor, attends that Chamber event, or follow-up on a sales lead in your company’s name must be sold first.Let’s start to think of your employees and strategi… 4. How to Find Those Niche Markets Your Business Can't Afford to Overlook By Allyn Cutts How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this...Do your advertisements and sales cater to any of these groups?When I say niche markets, if small businesses, nurses, or homeowners comes to mind... you're thinking too broadly. Exactly what is a niche market?Niche Markets Ar… |