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Did you know it's cheaper and easier to satisfy the customers you have than it is to get new customers? Wowzers! Would you believe there are still people out there letting customers leave UNHAPPY. It seems outrageous, but is happens daily in your town and mine. With as much as it can cost to get a single lead, why in the world would you even consider allowing someone to leave unhappy? A lot of people do a lot of jaw-jabbering about “good service.” In fact, most businesses who have garbage service are the ones who talk about having “good service” the most. What a joke! You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service. People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter. People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it. But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day). Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again! In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events. Use anything that allows you to stay in front of them and ask for their business or their referral again. So many small businesses and independent sales professionals are so focused ONLY on getting more leads. But maximizing your existing lead flow – by increasing closing ratios, increasing satisfaction, and staying in touch with people – is much more efficient. In the thirteenth Law of Gravitational Marketing for Small Businesses, we're going to expose a powerful method for making your business impossible to compare to. It's a great way to become the obvious choice – and you can use it to shield your profits. Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Motivates Your Customers To Buy? By Chet Holcomb Seems like a pretty simple question, right? Not really, when you dig deeper under the surface. How you answer is critical to the success of your business.To begin, understand one simple fact: prospects and clients buy for their reasons, not yours. They could care less about your company and your mission statement or the long list of product features you so skillfully articulate.They only care about the outcome your offer provides them. They wan… 2. Put Your Marketing To The "So What?" Test Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure where to start.Most seem to at least have a notion of what's involved in marketing...a web site, Yellow Pages advertising, brochures, direct mailings, networking, seminars, trade … 3. Pull in More Business with the Power of Coupons By Lauren Hobson Don’t you just love a good deal? Well, so do your customers! One of the most effective ways to offer customers a great deal is by offering coupons. In fact, Advertising Age (an authority in the advertising business) reports that 87% of all shoppers use coupons. A.C. Nielson Co., another famous marketing research firm, says that 95% of all shoppers like coupons, and 60% actively seek out coupons before making purchases.Those are pretty high numb… 4. Online Article Marketing; Critic Says No Empirical Proof it Works By Lance Winslow Recently a critic slamming the ability of the online article submission sites to perform and return value to online authors who posted articles on their sites launched a scathing attack. He accused the top online article authors as being “poor writers” and stated that there was absolutely no empirical proof that it was a viable marketing avenue. His argument and challenge claimed that since there were no University Level researching reports pro… |