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Did you know it's cheaper and easier to satisfy the customers you have than it is to get new customers? Wowzers! Would you believe there are still people out there letting customers leave UNHAPPY. It seems outrageous, but is happens daily in your town and mine. With as much as it can cost to get a single lead, why in the world would you even consider allowing someone to leave unhappy? A lot of people do a lot of jaw-jabbering about “good service.” In fact, most businesses who have garbage service are the ones who talk about having “good service” the most. What a joke! You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service. People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter. People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it. But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day). Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again! In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events. Use anything that allows you to stay in front of them and ask for their business or their referral again. So many small businesses and independent sales professionals are so focused ONLY on getting more leads. But maximizing your existing lead flow – by increasing closing ratios, increasing satisfaction, and staying in touch with people – is much more efficient. In the thirteenth Law of Gravitational Marketing for Small Businesses, we're going to expose a powerful method for making your business impossible to compare to. It's a great way to become the obvious choice – and you can use it to shield your profits. Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Media Training 101 -- The Secrets Of Writing A Good Press Release Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your stomach clench? If so, take heart, because you're about to learn how you can take care of your own publicity, simply and ea… 2. Make More Money with Marketing Metrics By Jeremy Cohen Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.If you are unable to associate leads and sales with the specific marketing efforts that generate them you have no way of knowing what is working as an effective marketing mechanism and what is not.The mone… 3. Telemarketers Don't Like Them? Here's An Idea For Ya! By Martin Lemieux Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we?Well here's a story i'll never forget and I'll show you how to turn a sales call into a sale for you!So I'm sitting in my office one day and mind you at the moment I didn't have a helper to screen my call for me and don't you know it, I get a telemarketer.See, I used to be in a few network marketing programs and I know how hard it is to get … 4. Judge Rules in Consultant’s Favor with 80-20 Rule By Hesh Reinfeld I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. The letter stated that I had promulgated a false illusion of success by having them follow the 80-20 rule. It alleged that I brainwashed them into thinking that the 80-20 rule was a basic law of business and nature. They followed my advice and many of them had gone bankrupt.I confess, I do quote the 80-20 rule like it is divi… |