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Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong. Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities. Branding establishes and communicates a company's personality (sometimes referred to as company image.) Think about YOUR company. What personality or image do you want to present to customers and prospects? Should it be warm, friendly, and down-to-earth? Polished, knowledgeable, and sophisticated? Does your company’s current logo and literature design reflect the image you want to present? Is your company's personality presented consistently in all forms of communication? Are you overwhelmed now? Let me simplify. There are four key steps in brand management: 1) Positioning - identify your company's unique benefits and image. 2) Planning - develop a road map for your brand identity programs. 3) Protection - guard the integrity of your brand. 4) Promotion - build awareness of and preference for your brand. Brand management is an ongoing process, not a destination. Bad news: the work is never done. Good news: if you do the positioning and planning up front, protection and promotion programs flow naturally. BlogBlaster Submits To 2 Million Sites! - Brand new advertising software submits to 2 million blogs! Web Investigator - Online Service. - Brand New Site - Unreal Google Conversions 1:27. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Take the Logo Litmus Test By Maya Sunpongco Here is your C.I.T.T. (pronounced "kit")[Color • Illustrate• Type • Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don’t believe me? Look at Dove™ soap. You’ll find the shampoo bottles are white. White conveys purity, simplicity and a sense of cleanliness. It's strategic and makes sense doesn’t it?! Have you noticed that you can associate an industry by its color? Blue is a popular color … 2. Trade Show Display Booth – A Marvelous Contact System By Patty Stripes Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results…provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same trade show vying for the attention of the consumer, you have a small window to make an impression on the persons mind. Here are some tried and te… 3. Test Your Headlines for Maximum Profits By George Dodge Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best. But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place. Believe it or not, even profe… 4. Modern Marketing With Postcards By Bob Leduc Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort.Use Postcards to Generate Website Traffic and Sales LeadsA brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your we… |