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When most people think of marketing, they think of advertising. But marketing is much broader than that. Marketing is everything it takes to get your product or service into the hands of buyers—from product development to product delivery. Think of marketing as a continuous process, not a single event. It typically begins with creating an identity for your business … a name, logo, tagline, etc. It extends to product/service creation, manufacturing, packaging, advertising, promotions, sales, customer service, shipping and delivery. It can involve any number of tools brochures, direct mail, websites, postcards, press releases and print, radio and TV advertising. Now that you understand these fundamentals of marketing, you’re ready to engage in guerilla marketing warfare. Guerrilla marketing is marketing that is unorthodox and often revolutionary. Unlike traditional marketers, guerrilla marketers throw out the rule book and apply creative, flexible strategies to achieve results — rather than money. In a nut shell, guerrilla marketing can help you work smarter, not harder. And it can save you time and money. Here’s a good example of guerrilla marketing: A new home security business wanted to gain clients as quickly and cost-effectively as possible in a market dominated by a well-established competitor. The rivaling company offered basic service, but had built a reputation for outstanding customer service. To overcome this competitive challenge, the home security business decided to offer a more comprehensive product and included a 100-percent, money-back satisfaction guarantee. It also offered free security seminars to neighborhood watch groups, discounts for referrals and complimentary security audits to customers who signed up for a time period. The new approach worked like a charm. Within several months of opening, the business received double the amount of customer sign-ups it had originally anticipated. Here are some simple ways you can you capitalize on guerrilla marketing: Invest time, energy and creativity into marketing, instead of money. Use a blend of marketing weapons, instead of a single tool. Carefully focus all of your marketing tactics, instead of using a random approach. Tailor marketing messages to individuals, instead of groups. Focus on making long-term relationships, rather than sales. Form mutually-beneficial business partnerships. For more information about guerrilla marketing, visit www.gmarketing.com or contact Kate Smalley at 203-641-3739 or kms@connecticutsecretary.com.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Creating Your Own Lead Capture Pages By Brian Beshore Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them.There are currently many ways to get a downline on the internet, and more coming all the time. For example, promoting certain programs, such as surf exchanges, may allow you to build a downline. This can be a pretty good way, but you must check into the particulars of the specific program you ar… 2. What's Your Selling Sentence? By Mike McDaniel What's your Selling Sentence? If you have a business, you need a selling sentence.Sometimes called the Defining Sentence or the Secondary Statement, the Selling Sentence is the group of words that clarify and refine the the nature of your business when seen or heard with the name or logo of your business. You tell ‘em what you do for them' with your Selling Sentence.The Selling Sentence clearly differentiates your business in the eyes of your c… 3. Promotions That Build Profit By Kathleen Gage Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the “I didn't knows” from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddently reach more customers? With a good marketing system in place you will be pre… 4. Maximum Marketing - Minimum Budget By Bonnie Jo Davis Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. I learned hundreds of marketing techniques and one valuable lesson. The lesson I learned is that the financial ruin of large companies is often achieved by incredibly expensive and glitzy marketing plans t… |