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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Loan Officer Marketing: How to Build Magnetic Campaigns By Jeffrey Nelson Keeping your name visible by advertising consistently generates awareness. Getting quoted in the media creates publicity. Making guest appearances at real estate offices and at networking events builds confidence with prospects.And when you combine the different elements, you have the power of an integrated campaign that presents a consistent image for your prospects and clients.Its from integrated campaigns that generate magnetism, meaning th… 2. 10 Powerful Marketing Tips By Ann Marie Rubertone 1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you… 3. Loyalty Cards Tips To Consider Before Committing To One By Jeff Walters Loyalty marketing has been around for as long as retailing attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.With the growth of larger stores, a relatively new marketing component the loyalty card - has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers.… 4. Tracking Your Way to the Top! By Debbie LaChusa I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.Think about it.If you never specify what your goal is, how do you go about achieving it? And how do you know when to celebrate?Step OneHaving a clearly defined, and written goal is the first step in creating a successful business.How Will You Measure Your Success?Whether you choose to measure your success in number of … |