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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Postcards: Awareness Tool or Selling Tool? By Martha Retallick Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in."My own perspective is that of the Web and graphic designer who must distinguish herself from the hordes of other designers out there. I do this by keeping my name in front of my clients and prospects with postcards. Over the years, this approach has brought me quite… 2. If You Package It, Will She Buy? By JoAnn Hines Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman is not the answer. Nor is it to use pink or other traditionally feminine colors for the packaging.So what product packaging appeals to women? What will entice her to pick your product off the shelf? What siren screams, "Buy me" a… 3. What Is An Autoresponder? By Bob Dean Stanford An autoresponder is a computer program that automatically returns a prewritten message to anyone who submits email to a particular Internet address. it will automatically email you a notification email that your subscription has been received and even automates the unsubscribe process.An autoresponder isn't used to answer all emails that require a custom response, i.e., a specific reply. They are used only when you want to send the SAME messa… 4. Make Sure Your Marketing Expectations are Realistic Once a week I spend a few hours cleaning our house. You’d be correct if you guessed it’s not one of my favorite tasks but it does have some benefits. It burns a few calories, which is not a bad thing. And, it’s actually somewhat relaxing. (Sometimes its nice keeping your hands busy while your brain rests.)But the best thing about cleaning your house is you get instant results. You do the work, and you get a clean house. No waiting. You get to enj… |