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6. Exclusivity During the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the competition by not allowing outside food or drinks into the theatre. Being the only game it town offering a product in demand - without any real competition - is a great position to be in. However, I wouldn't do it the way they do it. I wouldn’t 'force' people into buying from me by cutting off all other sources. I would instead provide a superior product, or a much better value, and get them to want to buy from me instead of going to other vendors or bringing their own food. Just think of your favorite restaurant. Why do you go there verses all the other restaurants offering the same or similar kind of food? You may even be willing to pay more at your favorite restaurant because they just make it better. It's not because they 'force' you or 'corner' you into going to them. It's because they give you what you want! Something that you can't get anywhere else. When you force people into doing something, they will hold some level of resentment towards the action/experience and the seller. When you offer them a better choice and/or a better value, they will want to buy from you. 7. The Principle of Consensus and 'Herd Mentality' If everyone else around him is buying and enjoying popcorn, then Joe Consumer wants to have popcorn as well! Most people want to follow the pack. They want to 'fit in,' they don't want to be left behind; they want to 'keep up.' If other people and their kids are enjoying fresh, hot buttered popcorn, then heck so will Joe Consumer and his family. He also 'assumes' that if others around him are enjoying the popcorn, then it must be good, and that he will enjoy it too. How can you use this strategy in your product or service? Provide 'proof' that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you're selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Evaluating Printing Companies At present, there are lots of printing companies in the market that offer quality printed outputs, various printing rates, and different turnaround times. With these, it is a bit hard for customers to pick one from these printers. Even though there are lots of them, one must still make some considerations in choosing a printing company wisely. After all, you wouldn't want to waste your money for economical yet substandard type of printing.In sele… 2. 20 Super Hot Ways To Make More Money From Your Customers 1. Insert a brochure for another product in the firstproduct package your customer buys from you.2. Sell a basic product and tell people for a littlemore money they can receive the deluxe edition.3. Give your customers a f.ree subscription to youre-zine and include back end products in each issue.4. Charge people extra money to get the reproduction rights.5. Send your customers greeting cards at holidayswith your back end product o.ffer included.… 3. Supercharge Your Marketing Efforts (1) Use a 'P.S.' at the end of your ad copy. This iswhere you either want to repeat a strong benefitor use a strong close, like a free bonus. For example,'P.S. You can get (product), worth over ($), forthe low price of ($)!' Another example, 'P.S. I cannot guarantee the bonuses will be here tomorrow!'(2) You could end your ad copy with a discountedprice. Just list your regular price and then offer adiscounted price off the order ‘right now’. Youc… 4. Pamphlets and the Money They’ll Put in Your Pocket By Tom Antion People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich today. It’s crazy.I know a woman who is selling one of these little books on how to design cool business cards. Her pamphlet consists of 100 tips and a bunch of folded white paper.… |