How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 2Get The Edge Marketing on theedgemarketing.com. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 2 topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
What a powerful place to be as a marketer, wouldn't you agree? Of course, there are some customers who fall in the above group yet still aren't completely happy with the experience. They still end up buying the popcorn because the desire to have popcorn with their movie outweighs the pain of having to pay the higher price. Here are more answers that I received... 'It is marketed as all part of the movie going experience! And they've got a captive audience - you can't get it in there unless you buy it from them. So if you want to experience the movie it it's fullest extent, you need to get the popcorn, and it needs to be their popcorn.' And another... 'First off may I say it is the conditioning that the movie theatres, producers etc have done. Movies and popcorn go hand in hand. The movie goer has been conditioned all throughout life, so that is what is on their minds when going to a movie. Once at the movies the smell of popcorn cooking, the power of the senses reinforces the thought of movies and popcorn. Once at the movies you are a captive audience.' Yep. As, you can see, there's more than one marketing principle at work here. Stacked on top of each other, these strategies produce the overall result that's very powerful and very effective. I'll go over each one below. And...I'll also cover one big mistake movie theatres are making. Let's discuss the various marketing principles that are involved in 'popcorn marketing': 1. Conditioning and Programmed Responses Since childhood, people have been 'conditioned' to associate popcorn with movies. Growing up, many of us enjoyed popcorn with our favourite movies, and we now see a bag of popcorn as an addition to the 'overall' movie-enjoying experience. Some of us even see it as a 'requirement' to watching a movie. Here's how one of my smart subscribers explained it… “I think cinemas are relying on a very strong emotion -- nostalgia. Many of our happiest memories from childhood probably involve experiencing wonderful movies, maybe Bambi or Mary Poppins. It is likely that popcorn accompanied these life-changing events. Whenever we go to see a movie, popcorn will be linked with some of our happiest memories. I'm surprise they can't get away with charging more!” Bingo! We have been conditioned and 'trained' to believe that movies and popcorn go hand in hand. Watching a movie without having popcorn somehow doesn't seem 'complete.' Eating popcorn by itself may or may not do anything for people. But, having popcorn while enjoying a movie is the 'icing on the cake.' It enhances the movie-going experience. Yet, others are conditioned to want to munch on 'something' while they're watching a movie, be it popcorn, a hotdog, or any other snack. Because of this conditioning, they will buy something from the concession stand, despite the high prices. But here's what's really interesting... movie theatres didn't create this demand or 'conditioned' response. They simply aligned with an 'existing' demand, an existing 'conditioning' and fulfilled it. What are the other demands and 'conditioning' mechanisms that exist around you which you could tap into and profit from? Look around. I'm sure you'll start to see many of them once you shift your focus towards that.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Non-Aggressive Marketing Ideas for Enterpreneurs By Dee Cohen Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.This leads to an inner frustation for many and inner conflicts. Whether this is due to one’s passion for one’s true interests, a dislike of networking or another root, there may be a way around blatant self-promotion.When someone receives something… 2. 3 Simple Ways to Harness Concept of the Free Offer for Internet Marketing By Joel Teo One of the reason why the concept of free stuff online works really well has a lot to do with the nature of the internet where people go online to find free information and share music online. Many good internet marketers have learnt that offering free things to their website visitors can help make them more money online and this article highlights three simple strategies that successful internet marketers have used.Free EbooksGiving away a fr… 3. Ruin your Business by Not Planning At All There are a lot of businesses who did not make it to the first base. There are also some who experienced the floating euphoria of success then unfortunately flunk in the abyss of failure. This two situations has a common denominator, it is the lack of planning that drag them to their doom.So, if you like to experience the same and you care not to your probable financial loss, you can start ignoring the importance of planning. However, if you are … 4. Marketing Added Value By Daniel Wadleigh As thoroughly described, many times, it’s ”added values” that separate you from the pack. This then elicits the critical response, ”I’d be nuts not to buy from these guys.” In order to accomplish this, first take a look at ”What is Your Market” and determine what your customer is really looking for from your product or service. Once you have a handle on what they want (usually one of the 4 basic human desires, as described later), you can bette… |