How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 1Get The Edge Marketing on theedgemarketing.com. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 1 topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered. Here's how it all began… One day, I noticed an interesting marketing concept. So, I sent my subscribers an interesting question. Here's what I sent to them... ------------------------------------ 'If you had to sell popcorn, how much would you be able to charge for it? Most of us would be willing to spend around one to two dollars on it. And I'm talking about a nice sized bag. But, here's something interesting... Movie theatres charge 3 to 6 dollars for their popcorn! And you don't even get nearly as much popcorn as you'd get elsewhere! What's the deal? Is their popcorn 'special?' Not really. But they're still able to charge 2 to 3 times more than others and still have people buying in droves. How are they doing it?? If you can answer that, I'll give you a special prize. :-) Just reply to this note with your answer. It doesn't have to be the right answer, as long as you stop to think about it.' ------------------------------------ Within minutes of sending the email out, the responses started pouring in… Some were extremely short and to the point, with statements like... 'Because they can' or 'It's the smell' or 'Because people get hungry.' Yes, some people do get hungry and have to buy 'something.' But that's not the bulk of the buyers by any means. And...if they get hungry and are forced to pay the high prices, they mostly likely will not want to be caught in that situation again, will they? And, yes, some do buy it because they can't resist the smell. But there's more to it than that. Other answers said, 'It's the perfect location' … 'Supply and demand' … 'Captive audience.' Another answer stated... 'Monopoly! You can't bring anything into the theatre and once you are in, there is no where else to purchase popcorn.' That's not necessarily a wrong answer. But, it does make one wonder... If they corner their customers in this way and charge them high prices, wouldn't most customers be either outraged not to buy, or at least not buy again, in the future? The question that comes up is... why do they continue to buy it and pay these outrageous prices? Another subscriber suggested... 'People don't go to see the movies everyday. So, they are willing to pay the high prices once per weekend.' Sure, that's possible. Although, I think at some point, they'd get tired of having to pay the high prices, wouldn't you say? They can't be paying the high prices just because they 'have to.' It's gotta be because they 'want to.' But, why would they want to, despite the outrageous prices? Could it be that price just isn't an issue in this case? Hmm… One subscriber started a discussion in his office, and sent these responses... 'Some said it's because it's the only place you can get 'Movie theatre' popcorn, some said because the taste or when they smell it - they have to have it. Others said because they have to be eating something. My thought is because they have the market trained. And, it didn't start with this generation... Parents brought their kids to the movies and either by example or verbally trained the kids to buy popcorn at the movies - It's just what you do...' Ahh... now we're getting somewhere. ;-)
Microsoft has added search to its suite of online services dubbed Windows Live Search which complements MSN search introducing a number of new features and enhancements and is intended to help people better visualize and connect to their information. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Successful Solution: 10 Things to Consider By Paul Lemberg A provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives. Your first-iteration plan to reach them should be in place. This now seems like an ideal time to rethink the whole thing, doesn't it? After all, one of the effects of internet time is that plans are subject to change just as soon as - or perhaps even before - they are written.Along these lines … 2. Three Ways to Invest Time + Money In PR By Kelly O'Brien In my recent interview with Buzz Media’s Elizabeth Pereira and Fritz Chaleff, we discussed the basics of these not-so-basic approaches. Read on for how to get lots of attention for your story, using these wise investments of your time and money.Kelly: When should people consider PR in their marketing efforts?Elizabeth: PR should be included in every marketing plan you develop…from the very beginning of a new product being launched or a policy c… 3. A Marketing Plan Minus Fanfare? What a Concept! By Trish Lambert If you are now or ever have been part of a large company or corporation, you are familiar with planning exercises—business planning, financial planning, marketing planning, all sorts of planning. Some of it is done in groups, while some of it is done by individuals. And if it’s done “right,” there will be some kind of document at the end of process, which will either be used as a reference throughout the period the planning covered, or will get… 4. 5 Secrets to Selling Products and Services to Your Audience 1. Know your audience.How can you tailor information to your audience if you don'tknow who they are? In almost every article, book, or manualon publicity and marketing you'll hear this one--and yet fewpeople heed it. When I spoke at the Los Angeles Gift Show itbecame evident that many retailers and buyers didn't knowtheir audience. Fellow speaker and communications expertKare Anderson (http://www.sayitbetter.com) polled over 60exhibitors and disc… |