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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Mortgage Broker Marketing: What's Wrong with Your Marketing Materials By Jeffrey Nelson Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include:Feature-Focused – The content of the message is focused on you, not the prospect. For example, companies often promote their years of experience in their literature, “We have over 25 years of experience.” This doesn’t do anything for the reader. Your messages must answer the reader’s question, “What’s in it for … 2. 10 Ways To Keep Visitors At Your Site Longer The more time people spend at your web site, themore time you'll have to persuade them to buy yourproduct or service. Below are ten powerful ways tokeep visitors at your web site longer.1. Provide your web site visitors with content theycan't read anywhere else. People will stay longer atyour web site to read the original content.2. Remind your web site visitors they can print outyour content. They may browse around your onlinestore while it's pr… 3. Advertising Your Private Practice: Beware of the Problems-Part 1 By Juliet Austin One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with advertising, and some even give up on the idea of having a private practice assuming they have no other options for marketing their pract… 4. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 2 Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is....'incomplete?' And, therefore, price is just not an issue at all?What a powerful place to be as a marketer, wouldn't you agree?Of course, there are some customers who fall in the above group yet still aren't completely happy with the experience. They still e… |