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Tammy also happens to be a subscriber of mine, and she recently sent me in this nice note: "I just wanted to let you know that I absolutely love the way you end your emails with, "now go sell something"! It always gives me a chuckle, makes me feel like getting busy, and also makes me feel like you are talking directly to me! How do you come up with endings to emails, or what qualities can we instill in our minds to make our ezines more personal?? I have such a hard time with this. I thought maybe you could touch on this for us? Thank you, I always look forward to your email..." Thanks Tammy. I think your question is a good one and it's probably something that loads of other people wonder about from time-to-time. The truth is, the number one mindset you need to have whenever you're writing something to a "list" or to a group of "subscribers", is that the person reading your message, doesn't care about the rest of your list, and for the most part, at that exact moment when they're reading or experiencing whatever it is you have to say... they aren't even "aware" that your correspondence is even part of any kind of "broadcast," or what-have-you. See, all your reader is aware of, is your message... and themself. And that's why sales copy is so effective -- it's one of the most intimate forms of communication you'll ever have with your prospects and customers. After all, how else could you ever communicate with your reader, one-on-one like this? So the mindset you need to have, isn't that you're writing to your "list", it's that you're writing to each one of your list members, individually. Make sense? I was on a consulting call yesterday, as a matter-of-fact, and a client was asking me about this exact same issue. One thing I suggested is that he have a picture of his prospect sitting right there in front of him to make his mindset and his writing just a little more "intimate". Hope this helps you out, and thanks again for your question. Now go sell something, Craig Garber P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Marketing Plan Minus Fanfare? What a Concept! By Trish Lambert If you are now or ever have been part of a large company or corporation, you are familiar with planning exercises—business planning, financial planning, marketing planning, all sorts of planning. Some of it is done in groups, while some of it is done by individuals. And if it’s done “right,” there will be some kind of document at the end of process, which will either be used as a reference throughout the period the planning covered, or will get… 2. Why Are Customers So Indecisive? Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders. You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know why. You curse, rant and rave silently at her indecisive nature. Yet ironically, the fault is all yours.Don’t agree? Hold your horses and you’ll lea… 3. Successful Pay Per Click Ad Copy Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. The challenge is the s… 4. How to Find Those Niche Markets Your Business Can't Afford to Overlook By Allyn Cutts How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this...Do your advertisements and sales cater to any of these groups?When I say niche markets, if small businesses, nurses, or homeowners comes to mind... you're thinking too broadly. Exactly what is a niche market?Niche Markets Ar… |