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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ten Amazing Ways To Increase Attraction at a Trade Show By Catherine Franz These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows. You can even use these tips and techniques whenever you are speaking or presenting -- at Toastmasters, delivering workshops -- or even eLearning activities. 1. Have a visual point at your booth -- like a power point show or a television with a video playing. Put together a workshop video, even if it isn't profess… 2. 7 Ways to Evaluate Your Marketing Plan By Stuart Ayling Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking. No matter what business you're in, your marketing should be accountable. So here's a few ways to evaluate how well you're doing. 1) Look at your sales (or fee income). They should be going up! But be… 3. Why Great Companies Survey: Martian Logic! By Harald Anderson If an alien civilization from Mars was planning a friendly takeover of our planet they would seek to make sure they understood our way of life and our way of thought.The only way they could accomplish their objective would be by asking questions which they could genuinely understand and then plan a strategy accordingly. Although this idea may seem outlandish in my humble opinion it is also what separates the great companies on our planet fro… 4. Put The Selling Power of Testimonials To Work to Increase Your Sales and Profits! Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business...testimonials !To clearly understand why testimonials are so powerful we must first look at the basic perceptions of our audience.Here's how 'John Q. Customer' might describe his attitude:'In addition to making me an enticing offer, you must prove to me that you are okay to do business with. You must eliminate any f… |