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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Strategies to Streeetch Your Good Press In the following story Toronto Star columnist and lifelongCatholic, Kathy Shaidle, whose website tweaks confiningreligious and spiritual notions, talks about how she's beengathering steam to publicize her site. Shaidle's irreverentcommentary spares no one. She dispenses her thoughts oneverything from renting a married priest to buyingenlightenment. What better way to provoke controversy thanto challenge the sacred cow of people's spiritual andrel… 2. The Magic of Keep-in-Touch Marketing By Nancy Jackson Yesterday I received a phone call from an acquaintance that I’ve met once or twice but haven’t seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn’t thought about her in months, she mentioned that she’d received a postcard from me for the past two quarters — and that’s why she instantly thought of my services when her client voiced his need. Althoug… 3. Free Research Results - Elder Care Industry Selling to seniors? The report will benefit any business that offers product, resource or a service for an older adult. You will learn How to reach the consumer effectively What the consumer wants and expects to receive from a service Why a consumer remains with a service and why they cancel What a consumer wants to know prior to contracting with a service And much much more! Barbara Mascio, Founder of Senior Approved Services is offering the r… 4. Trade Show Events – Do’s and Don’ts By Patty Stripes You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later.Trade shows have been an excellent forum for generating awareness of the products and services of a company as well as generating leads in the s… |