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Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. REDESIGN You can increase your target markets by redesigning your products and services. For example: you're selling a book called "Internet Marketing Tips For Accountants" You could rewrite part of your book and call it "Internet Marketing Tips For Lawyers". You've now increased your target markets by redesigning your book. ADD-ON You can increase your target markets by adding on other product or service with your main one. For example: if you're selling a football magazine you could add a free football when someone buys a subscription. You're now targeting people who want the football magazine and those that want to play football out in the yard. Sometimes they buy stuff just to get the freebies. TEAM-UP You can increase your target markets by doing a cross promotion with a similar non-competeing businesses. For example: your business sells tennis rackets and you find another business to cross promote with that sells tennis balls. You could combine your racket and their balls in one package. You are now targeting people that need tennis rackets and balls.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Rules of Thumb for Marketing to Your Past Customers By Joy Gendusa Keeping in touch can dramatically increase business, when done properly.It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail to keep in touch with your customer datab… 2. The Importance of a Marketing Plan By Joy Gendusa There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.This is how you do it:1. Figure out how much money is in your budget.As we all know, marketing of any kind costs money. How much money you are willing to commit to the cause is going to determine some key factors abo… 3. Small Business Marketing Tall Tale #3: You've Got to Get Your Name Out There By Jimmy Vee Tall Tale Three "Get Your Name out There"Get your name out there. Plaster it everywhere. Slap it on the side of a bus. Paint it on a park bench. Print some matchbook covers. Cover your car in it. Shout it from the highest mountain top. Do what ever you have to, but get it out in front of as many people as possible.WRONG…WRONG…WRONG…WRONG…WRONG!Market yourself this way and you’ll be spending countless hours on your efforts. You’ll be wastin… 4. Gravitational Marketing for Small Businesses - 13th Law: How To Create An Incomparable Comparison By Jimmy Vee You must create an apples to oranges comparisonIf you're frustrated or tired of dealing with the commodity approach to your industry …You know…people calling up asking your rates or prices, unrealistic expectations of what they can get or what the cost should be, low balled by internet price shoppers…You need to pay close attention to this foundation.You see, if you create a unique enough buying experience and buying environment for your custom… |