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------------------- How to increase your business profitability by hundreds of percent Websites are ubiquitous these days and everybody is trying to get a better web site ROI. With millions upon millions of sites all trying to appeal to the same traffic, what can you do to improve your web site ROI? What's In A Name You can use Google Adwords to very quickly and cost effectively improve your business profitability by a significant amount - hundreds possibly thousands of percent. It all depends on where your site is starting from. How? Great question, you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not). But what's in a name? Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think). After the headline, the next thing that prospects eyes are drawn to is... Yes you've guessed it - your name - your URL! But what can I do with my URL I hear you say? Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to www.pdqprospects.com for example. Hundreds of percent more profitable… There is nothing stopping you using as many domain names as it takes to give you a better web site ROI. We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names. These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits and your results are equally applicable on and offline, whatever grabs attention online giving you a better web site ROI will do likewise in offline advertising media. We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were statistically significant and waiting for a larger sample was a moot point - we knew we had a winner. Pop Quiz One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's: *www.talkingleadership.com *www.thisisleadership.com *www.leadsuccessfully.com *www.myleadershipcenter.com *www.leadingeffectively.com Which of the above domain names was the winner and which do you think was the loser? Well, the results are as follows from worst to last: MyLeadershipCenter.com9 clicks LeadingEffectively.com17 clicks LeadSuccessfully.com 18 clicks ThisIsLeadership.com21 clicks TalkingLeadership.com37 clicks Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test. My thanks to Jonathan Stanley once again at www.TalkingLeadership.com for allowing me the use of this example. And what else can you do with your text? And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION? And then there is subdomains or even appended directory names. All it takes is a little creativity and you'll find a much better web site ROI!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Secret of Direct Marketing Everyone has come face-to-face with direct marketing. Infact, that’s what direct marketing is: it’s one-on-onemarketing. Direct marketing uses several advertising formsto form an interactive relationship with consumers. Ifa direct marketing campaign works, consumers will purchasethe product or service. Direct marketing may be so popularbecause, of all of the marketing strategies, it is the mostpersonal and consumer oriented. It is part of theInt… 2. What Are You Fishing With? Lure, Bait and Gear By Catherine Franz A 10-step exercise for services professionals to evaluate clients... Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, they released the line and fling it far out into the water. No sooner had the fly hit the water was it being reeled back in. Even today, I still don't understand how this method catches any fish. Yet it does. The results had an opportunity to occur because the line was pitched. Fly fishi… 3. Fooling the Search Engines Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide 'private label' rights -- that is all the rage.And the reason? You get all the benefits of a well-written article without the work! Someone has to write the articles of course, and if you have writing skills theres plenty of opportunity for you.Why have articles become so popular? People su… 4. How To Let Your Customers Search For YOU! – Part 2 By Dave Origano First I want to welcome you to part two of the article ‘How To Let Customers Search for YOU!’, where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In part 1 I have told you about posting at forums and writing articles. Now I want to tell you about another technique that can boost the effect of the other two. The technique may seen quite obvious… |