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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Reinventing The Wheel By Carlo Caparras Revolutionary ideas have always been the mark of mankind. It’s what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.There is an old adage not to reinvent the wheel. Fairly implying some inventions are perfect as it is. MLM and MLS are two attempts to “Reinvent the … 2. Postcards Work By Steve Conn What's the fastest, simplest and cheapest way to promote just about any business?The answer is postcards sent by direct mail. You can get your message to a targeted group of prospects or to your existing customers for a cost of about 25 to 30 cents each including postage. You can actually send someone a postcard every 30 days for only $3 a year. Postcards Work.You can generate leads, create sales, ask prospects to give you a try or convince exi… 3. The Easiest Marketing Plan You'll Ever Find By Stuart Ayling When it comes to marketing there’s simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them.To help make your life easier I’ve created the simplest approach to marketing that you’ll ever need. Use it to plan your marketing program for next year.There are only three things to think about. I call it the FAR way to market your business.F is for Focus.1) Decide who your targ… 4. Gain Increased Sales By Telling True Stories By Carol Bentley Everyone loves a story. Listen to any conversation – especially in social situations – and at some point someone will tell a story. About something they’ve experienced, read about, heard or saw.That’s why newspapers sell; magazines sell; people watch TV programmes and newscasts; read books; listen to the radio. The ‘human interest’ captures our attention, our imagination and our curiosity to know ‘how things turned out’.YOU CAN USE THIS HUMA… |