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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ By Michael Daehn How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition.Key 1: Find Your AdvantageThe first step is to determine what your … 2. Business Marketing Strategy that Doubles Your Results Through 5 Simple Questions By Leanne Hoagland-Smith Many small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales revenue goes beyond the expertise of your sales staff and is directly tied into your marketing plan.First, do you have a marketing plan to deliver your marketing message? How are you marketing yourself and your business? Even if you are a Single O… 3. 11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere! By Oluwafisayo Akinlolu Whatever business you are in, either online or offline, you've got to constantly generate business/product ideas.If you've ever wondered how on earth those big corporations and companies generate wonderful and irresistible products plus powerful and revolutionary ideas, here are the 11 basic principle behind it all and the greatest of news is that it can be applied to any business.1. Pick up an existing product, add additional benefits and… 4. Internet Article Writing By Lance Winslow Most Article sites, which take on submissions, have a minimum number of words required in each article. Some require 350 plus words per article that is unfortunate because articles which have 350 and under get picked up the most by online news sites. If you are going to write articles and want them to develop a life of their own thru viral marketing or sent in Ezine Newsletters it is best to keep them small and tight. One of the best sites I ha… |