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Use humor! Use humor!! Use humor!!! (...as you see, I like repeating) Humor will put your clients/listeners/readers at ease and will help break the ice as well as set a tone with the audience that helps to loosen everyone up a little. Everybody (from Donald Trump and Bill Gates to John Doe) loves to laugh and disconnect for a little from this, otherwise, overly serious world. If you have a natural talent for humor, then go for it -- make your own routine, but keep it relatively simple and try not to overdo it. If you feel uncertain what to do, use the services of professional humorists who can help you! Humor will make a presentation much easier to listen to and much more fun for you to create and present it. All different types of humor work best in different situations. Some speakers always start with a joke, or tell a funny story in the beginning of their speech to break the ice. But not everyone has a talent for telling a joke or a funny story right. There are too many examples of bad stand up comics...Relax! There is an easier way! Use cartoons! They are perfect to communicate your thoughts and your message, and have proven to be one of the best marketing tools. A recent New Yorker survey shows that newspaper readers typically check the cartoons out first before reading the actual articles. Cartoons are great, because they will deliver your message at a first glance. A good cartoon can attract your clients' attention and make it easier for you to do the rest! Where do you get cartoons? Probably one of the best online sources is eToon.com (http://www.etoon.com), a cartoon licensing company created by Vlad Kolarov (http://www.evlad.com), a professional cartoonist with over 27 years experience. At eToon.com you can select from tens of thousands of cartoons and get licenses for multiple purposes. Doing it is extremely easy. You can search for a cartoon by topic, keyword or author. After choosing the best cartoon for you, you can find out how much it will cost to license it, pay for it with a credit card and then you can download it. The licensing fees are quite reasonable for most businesses and individuals. For example, you can download and use a cartoon in a PowerPoint presentation for only $35! There are, of course, occasions when you can not find a suitable cartoon...No problem! Just email a cartoonist for a custom made one. Vlad Kolarov can make a custom cartoon for you in usually 24 hours. The cost, of course, is a bit higher, but it is definitely worth it! (You can email Vlad here: http://www.evlad.com/contact-info ) Cartoons work great not only for presentations, but in other ways too, such as: -- Advertising: Many Fortune 1000 companies (from Coca Cola to Volkswagen) use cartoons in their ads. There is a reason why! -- Email Campaigns: Cartoons are fun and they will grab your clients' attention -- Company Newsletters: If you want your employees to really read your newsletters, give them something fun! -- Training Manuals: a fun way to break up the often boring training sessions. Cartoons provide grait visual aid and reinforce important information by making it easy to remember. -- Fax Cover Sheets: fax cover sheets beg for a good cartoon! -- Websites & Intranets: give your clients/employees a great reason to check in on all your company information too. All in all, cartoons are an original, extremely effective way of marketing and delivering across important messages to your clients and prospects. They make you stand out from the crowd and your business a success.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 7 Ways to Avoid Marketing Collateral Damage By Trish Lambert The marketing function in any business has a high expense profile. This is due in large part to the need for an array of marketing materials—known in "marketing speak" as collaterals. The purpose of collaterals—brochures, white papers, newsletters, web sites, and other printed or electronic information—is to increase awareness, recognition, and interest about a company (or particular product or service) in its target market.Service firms must… 2. Loan Officer Marketing: How to Build Magnetic Campaigns By Jeffrey Nelson Keeping your name visible by advertising consistently generates awareness. Getting quoted in the media creates publicity. Making guest appearances at real estate offices and at networking events builds confidence with prospects.And when you combine the different elements, you have the power of an integrated campaign that presents a consistent image for your prospects and clients.It’s from integrated campaigns that generate magnetism, meaning th… 3. Connecting With Your Clients By Ramona Creel Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers. In service businesses -- particularly ones where you are very personally involved with the client -- you must build up a rapport with yo… 4. Simple Marketing Idea - Big Marketing Results! By Kevin P. Dervin Have you ever noticed how many times it's the simplest concepts that end up working the best?The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the simplest concepts are. I've seen simple marketing ideas that cost next to nothing and really require little to no additional extra work begin to make a company an extra thousand or more a month - every month.Unfortunately, the problem with simple marke… |