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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Effectively to More Than One Audience By Debbie LaChusa What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. You only need one marketing plan.… 2. 10 Incredible Ad Copy Secrets 1. Use a hand written letter on your ad copy insteadof text. Write the ad on a piece of paper, scan it andpublish the ad on your web page. Adding a personaltouch will always increase your sales.2. Publish a list of famous and respected customerswho have bought from you on your ad copy. Peoplewill think that if these people bought from you, theyshould also trust your business and purchase yourproducts. Make sure to get their permission first.3. Sh… 3. The Wrong Time to Promote? We are constantly seeking was to promote and market our business. Ideas are posted everywhere and advice being handed out by the handfuls. However, have you ever stopped and asked yourself when it's the WRONG time to promote your business? This might be a given for some people, but it still needs to be said. If someone has not specifically asked for your information, don't send it. Simple as that. Not only are you wasting time, you are wasting … 4. How Could Increased Credibility Help You Grow Your Business? By Laura Orsini IN WHAT SUBJECT ARE YOU AN EXPERT?If you’re a small business owner, presumably you are an expert in your industry or profession — or you would not be in that industry or profession.Expertise does not mean being the best in the world at something — like Lance Armstrong or Bill Gates. Can you imagine being ranked No. 1 in the World at a particular skill or talent? It sure would be nice — but it doesn’t happen for most of us. And yet many m… |