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(or How to Increase Your Targeted Web Site Traffic and Sales...) You have a web site. Perhaps it was developed internally by you or by one of your own people. Or perhaps you employed a web design agency to produce it for you. You know you're not happy with it but don't know what to do about it. Sound familiar? Then you are one of many businesses, both large and small, who are disappointed with their web site. The reason is often a failure to understand what you should be trying to do with the site and (let's be honest) probably a failure to invest the time and the effort needed to make the site successful. If your business web site is a marketing one - and most are - aimed at your UK or overseas markets, it should be an integrated part of your main marketing and operations. It should support your marketing and be supported by your marketing. In this article, I shall discuss some of the key things you need to do to identify and tackle your problems. 1. Set out your stall - what do you want to achieve? Easier said than done actually, but the more clearly you can set out your objectives - quantified if possible - then the easier it will be to decide what to do about it and also how much effort and money it is worthwhile investing in the process. 2. Identify the problems and opportunities You have to ask some key questions: - What is the site actually achieving? ( Do we know what it's achieving? - Frequently the honest answer is 'no', so how can we find out what it's achieving? ) Frequently things boil down to: - How many visitors is the site seeing and where are they coming from? Statistics from the site operating logs should help to answer these questions and give some clues on where visitors are coming from and what they are looking at. Tip: If you think 1000 'hits' in your site logs means you are receiving 1000 visitors, get some help to understand them better. 3. Sort out your web site marketing Your website itself is a 'product' and you should go through the key marketing steps on it again to make sure you still have a sound foundation: - Who are your target audience(s)? The answers will depend on your product, type of business, target audience etc. However, there are some effective traditional and internet marketing approaches which you should consider. A full discussion would be beyond the scope - certainly the length -of this article but some core ideas include: - Try to make your site a magnet for your target audience. What would drive them to come to you in preference to your competitors? Information on your product or service field, advice on how to choose or use a product, specialist industry news or articles, games, good deals, support service? Tip: If internet marketing is not your skill area, get some help to sort things out. You'll be glad you did. Dave Abernethy The overall cost per click (CPC) rose from an average of $1.29 in 2004 to $1.61 (a 24.8% increase) in 2005 on Google AdWords. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Effective Marketing: 5 Tips TV's Apprentice Candidates Could Use to Win By Debbie LaChusa I've watched the original Apprentice with Donald Trump's business overachievers since last season and I just caught my first episode of The Apprentice, Martha Stewart last night.And I must say I've noticed a common theme brewing. The tasks are usually lost, and an apprentice candidate fired, due to a lack of marketing and sales.These teams of bright, creative and talented people develop new products, put on events and face other very challengin… 2. What The Heck Is An Eponym, And What Does It Mean For Your Brand? By James Burchill Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. I mean, I write, communicate and persuade using words for a living…but this one had obviously been hiding somewhere far away because although I could pronounce it, I could not recall its meaning.So I grabbed my dictionary… then I realize… 3. Become an Eook Author What is an e-book?It's just like a paper book except for a few differences.You write your book in a word processing program likeMicrosoft Word. In it you can include links to websites foradditional information so a reader can click on a URL toaccess the desired information whenever they like.How does it work?Once you finish your book you'll convert it to a PDF fileusing a program such as Adobe Acrobat. The font type-face ofyour e-book is large so… 4. Test Your Headlines for Maximum Profits By George Dodge Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best. But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place. Believe it or not, even profe… |