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1. TESTS – Make public knowledge the results of your product and service testing. Share how your items stand up against the competition; how durable they are, how safe. Discuss the quality and unique features. Let people know “why” they should choose your items. And present the material in a professional way with statistics, graphs, before and after photos or other graphic images and a well-written report or case study documented. 2. YOU – While you’re at it, let them know why they should choose you! Don’t hide behind a P.O. Box and Yahoo email address. Add your background information, a nice executive resume, testimonials from clients, work samples, community involvement projects, industry awards, educational courses you continue to take for self improvement, workshops and seminars you attend, etc. let people know who you are. Add a nice, professional photograph of yourself, too, if you like. 3. CHARITY – Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other. 4. GUARANTEE – Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you. 5. PS – Since most people look for this feature, add it! Say something in your P.S. – like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy – and NOW. 6. CONTACT – Do include complete contact information – that works! Test any email addresses and telephone numbers before going to press So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! How’s that for a win-win solution?!
An information leak from Google discusses future plans to offer online storage to consumers so that they can backup their hard drives containing, for example, user files, emails, web history, pictures, bookmarks, etc. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Lack Of Business Isn't Always The Problem By C.J. Hayden When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't always the case.There are many reasons why a professional services business might not be earning enough, but they typically fall into four categories: … 2. What is Your "MSP"? By Leanne Hoagland-Smith For many consumers and producers, MSP is an acronym for Manufacturer’s Suggested Price. Today, as a business owner or executive, I would like you to consider a different definition for these commonly used letters –Marketing, Sales and Profitability.In an earlier article, “Do You Know and Plan for the 3-R’s for Your Business,” the focus was on Relationships, Referrals and Revenue. One of the most consistent challenges for any small business o… 3. Meaning and Marketing -- The Links By Paul R Snell You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Just get on the road. That's all you have to to do. Begin the journey. It will be for you a joyous one, but also terrifying at times, not much different than a roller coaster. You will find your way. I AM is with you. And the power of I AM is in you, if you wan… 4. How to Save Time and Achieve More by Creating High-Leverage Marketing Assets By Adam Urbanski The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.If this year you want to make clients come to you, earn a six figure income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of … |