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How would you feel if you got your ass kicked by a frog? Because that's what happened to the new Coldplay CD that just came out over in the UK this week -- it was immediately handed its first setback -- by a frog. Seems that neither 2 years of pent-up demand from fans nor several million dollars worth of promotion by Parlophone records (in the UK) or Capitol EMI (here in the U.S.) could save X & Y (the new Coldplay CD) from being knocked off the top of the charts... by a mobile phone ringtone. According to mobiletracker.net, "A ringtone made its way to the top of the British singles chart this Sunday, topping Brit-rock group Coldplay. Ringtone Crazy Frog Axel F outsold Coldplay's Speed of Sound 4-1, making for a disapointing opening weekend for the popular band. Crazy Frog Axel F is based off the revving sound of a Swedish mo-ped. It marks the first time a ringtone made it to the singles chart for conventional music sales. Interestingly enough, most of the ringtone's sales have come from a CD, not from digital download." "This song is incredibly irritating and puerile and we're still trying to understand why people like it," said Gennaro Castaldo, a spokesman for (British retailer) HMV. This just goes to show you, you must sell to "wants" and not to "expected wants" or "needs" if you want to come out ahead. And remember this: You can't "create" demand. It's already out there, all around you -- and believe me, there's plenty of it. All you can do is tap into it, and then use your sales copy to "build" this already existing demand, into a hot sweaty frenzy. So hop to it. Now go sell something, Craig Garber P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Four Keys For Successful Foundation and Corporate Fundraising By Judith Rothbaum Earlier in my career, I worked for a training and technical assistance service provider with significant revenue from foundations and corporations. What was the key to success? It was targeted fundraising based on the needs of the donors.Unfortunately, many organizations take another approach. They send a shower of requests hoping one might land in the right spot. As a board member of a grantmaking organization with no paid staff, I review requ… 2. Deciphering Marketing Lingo: What's the Difference between a USP, Single Message and a Tagline? By Debbie LaChusa Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.Unique Selling PropositionA unique selling proposition, sometimes referred to as a USP, is the one thing that is unique and valuable about your bus… 3. First to Market Theory By Lance Winslow AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together. Is this correct? Yes and No. From a theoretical standpoint you could… 4. Promotions That Build Profit By Kathleen Gage Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the “I didn't knows” from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddently reach more customers? With a good marketing system in place you will be pre… |