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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Mortgage Marketing - How to Find Your Niche By Jeffrey Nelson Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study these experts closely you realize that they’re no more talented, smarter or knowledgeable than the rest.They ach… 2. Promote Your Article Promote Your BlogWell, you've joined the others and have created a blog. It is time to tell the world about your online journal. Most blog services generate an RSS feed. If your blogging software does not create an RSS feed, consider using software like FeedForAll http://www.feedforall.com to create an RSS feed. Like blogs, RSS is growing in popularity and is a great way to spread the word about a new blog. Syndication is conceptually simple. It … 3. Marketing Plan Tip: Create A Success Poster By Debbie LaChusa Here's a fun way to help you achieve your goals that really works. Plus it's a little more exciting than just writing down a few goals, or an objective, in your marketing plan.This method actually brings them to life, and puts them in front of you everyday so you're constantly focused on making them happen.Create what I call a "Success Poster"What's a Success Poster?It's a visual or graphic representation of your vision of success.First You Nee… 4. What Makes Ebook Marketing So Promising? Ebook marketing becomes more and more popular. Commercial web sites as well as non commercial web sites offer ebooks. Skilled people earn money online by writing and marketing of ebooks. Even people without writing experience can join this promising business.What are the ingredients of success?1. Finding a bestseller issueThe precondition of success is to find an issue that boosts the sale of an ebook. The most popular issues among ebooks are in… |