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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Service Marketers; How’s Your Packaging? By Jay Lipe When a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service.Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind.Here are some of the more common packaging elements… 2. Business Cards - Boost Your Business With Business Card Power By Frank Owen If you have business cards but don't find them yourself then clearly you aren't taking advantage of all business cards have to offer. Business cards when used correctly can stimulate business, improve your profit margins, create networks and even increase brand recognition. The best part? You can make your own so don't have to spend a fortune using this easy and efficient business tool.So how do you make the most of business cards?Steps For Uti… 3. Are You Losing Business? By Kathy McHenry As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don’t follow up? You are caught up in the business of running your business you don’t take the time to follow up with your clients.After moving to a new city recently I've been, of course, searching out a new hair salon. The first place I tried was what seemed to be a very upscale salon th… 4. Why Cutting Prices Is Like Cutting Your Own Throat By Paul Lemberg Why cutting your prices is like cutting your own throat. It’s the oldest sales tactic in the world… And one of the worst… Price cutting. Before you make your next price cut in the face of sales resistance, the question you have to ask yourself is not, “Does it work?,” but rather, “Can you live with the bargain?” Here’s a pop quiz: you – in your role as salesperson – go for the close. You ask the prospect to make a commitment and they … |