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1.Client meets graphic designer to discuss elaborate plans to market, advertise or promote their products. Potentially, there’s a chance that the client wants (needs) the graphic designer to ‘revamp’ the whole image and identity of the client company. Client gets all hyped up about the potential mullah that will roll into their bank account. Graphic Designer hyperventilates and salivates at the imagined amount on the invoice 2.Graphic Designer proposes some concepts and ideas. Client says that it’s not EXACTLY what they had in mind and asks the graphic designer to come up with more ideas. For the graphic designer, this is like being handed a really enormous machine gun to just shoot around in the dark, hoping to hit the target on the dot, you get what I mean? 3.The process gets dragged on. Graphic designer gets frustrated because client is not able to dispense of his idea because he doesn’t KNOW what he wants but knows it only when he sees it. 4.Client consults other people in the company and a whole bunch of people gets thrown into the picture with their own ideas and proposals. 5.Graphic designer and client sit down in a limp heap of entangled flesh, not knowing what to do now because months have been wasted testing and trying. Now, we start all over again….. Knowing what you want right from the start is important. If you have no idea what it is that you want to achieve with your new marketing stuff, sit down with your staff BEFORE you get the graphic designer to do any work. Now, this is a very important point, so, let me say it again….CONSULT WITH YOUR PEOPLE BEFORE YOU GET YOUR GRAPHIC DESIGNER TO DO ANY WORK! Next, get it all down on paper. Even if you have no intention of passing that piece of document to the graphic designer, at least, you have a clearer vision on what you want. THEN speak to your graphic designer to explore ideas and possible changes to your original idea. Once the graphic design process has begun, pick and choose the people you consult with with care. Too many cooks DO spoil the broth! Only people who can and SHOULD make or help make the decision should be consulted at this very point in time. However, as any client will tell you, the graphic designer has a huge and major role in ensuring that they understand the client’s instructions, takes the initiative to research and explore other ideas. When the client tells the graphic designer what he/she wants from their new marketing stuff, it’s not set in stone. The graphic designer SHOULD present his/her own ideas as an alternative. If not, what’s the use of the graphic designer? Why not just get a clerical or the secretary to just learn how to use the appropriate programs/softwares and come up with something that the client wants? Being a graphic designer is a pain in the butt….and working with a graphic designer is also a stab in the rear end but at the end of the day…when you see that your effort and all those frustrations results in a smashing success, you can sit back and admire your (and your client’s handiwork) over a cup of cappuccino. © Marsha Maung 2005 REPRINT RIGHTS. Print, publish, reprint this article freely in any form of print, press or Internet publications without removing the bio and byline of the author at the end of this article.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The 30 Incredible Ways To Sell Your Products Now and Sell More By Julia Tang How to sell more and sell quickly online for your products and service? Here is the long list for your reference. 1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product. 2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business 3. Enhance the power of y… 2. Mortgage Broker Marketing - Sell Problems, Not Solutions By Jeffrey Nelson Are your marketing messages to Realtors® guilty of these promises?- To render great customer service… - To close loans on time… - To offer the best competitive rates… - To help them make more money… - To deliver referrals or free leads… - To co-market services… - To qualify all buyers through a diversity of programs…Guess what…Realtors® have heard this before. So much so, that they’ve become immune to listening. Your message is competing with … 3. You Must Get Going If You Want To Get Growing By Kevin P. Dervin For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't.For some, it might be that you don't really know what to do, so you're doing nothing. And that includes not taking any action to learn more and find out what to do. If you were a car, you'd be stuck in PARK.For some, it's not that you don't know what to do, you just don't. Other things … 4. Do Online Business Ethics Exist? In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. Where some loose form of rule may have applied before there now only exists chaos, greed and hype.Where are these businesses that lack ethics? Look around you. Every automatically generated content or directory site that p… |