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It’s crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way? How can you be sure you are reaching them with a compelling message about your product or service? How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service? I would argue you can't. And if you can't do these things, your marketing will not be effective. Let's see how you do answering the following 10 questions about your prospects or customers. 1. Who are they? 2. Where do they live ... work ... play? 3. What problem do they have that you can solve? 4. How does your product or service fit into their life? 5. What else do they buy in your product or service category? 6. Where do they get information regarding your product/service? 7. What is most important to them? 8. What are they most afraid of? 9. What is their emotional connection to your product/service? 10. How will they rationalize purchasing your product/service? How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your message is not connecting with them, you won’t be very successful in selling them on your product or service. Take the time to get to know your customers and prospects. Learn all you can about them. Use this quiz as a guide. When you do you’ll be able to speak directly to their needs and concerns with your marketing, they will respond. And your business will thrive. © Copyright 2005 Debbie LaChusa Ask Jeeves has changed its name to Ask, following in the footsteps of European Ask sites. Ask has abandoned the Teoma search site. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Money Making Real Estate Marketing Ideas Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income. One of the most effective real estate marketing ideas involves Expired … 2. Effective Use of Promotional Products and Ad Specialties By Dan Safkow 1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery of standard products. If you wait until the last minute, your choices will be limited and you may pay more. When creating custom ite… 3. Census Data Mapping for Small Business By Lance Winslow When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA’s has become very accurate over the years. One company that uses ESRI’s ARC Info has data, which it sells called Tiger Files (Census Blocks). This is data by 650 household areas. Tiger files are the estimated growth … 4. Smash and Grab Search Engine Directory UK business search engine directory, SearchMe4, Co-owned by 3i, Barclays Private Equity and its Executive Board today reveal its smash and grab policy which has seen its market share increase dramatically. SearchMe4, which launched just six month's ago, with the emphasis of linking buyers from around the world with UK suppliers, has now become the chosen search engine of some of the worlds top 100 businesses because of the ease, speed and effect… |