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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Dear Affiliate Manager, Can You Make That Brandable? Question: Why are my affiliates asking for brandable reports? How am I supposed to manage that? Dear Affiliate Manager, What tools are you providing to your affiliates? If it's just a standard button or text link, you're only doing half your job. Not only is it less productive for you to have a group of affiliates half-interested in promoting your product, but it's just irresponsible to have an affiliate program without helping your affiliates to… 2. SEO: When Being Optimized Can Hurt It’s a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from “prospect” to “customer.”The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and you… 3. Tracking Your Way to the Top! By Debbie LaChusa I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.Think about it.If you never specify what your goal is, how do you go about achieving it? And how do you know when to celebrate?Step OneHaving a clearly defined, and written goal is the first step in creating a successful business.How Will You Measure Your Success?Whether you choose to measure your success in number of … 4. Marketing From Both Sides Of The Ball By Scott Kolbe In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company “playing the marketing game” or “establishing a marketing game plan”. In many ways, referring to marketing as a game is an accurate way to explain it. In fact, it could serve as a highly effective way to convey the importance of it in any business model.First and foremost, success in marketing endeavors requires strategic planning. L… |