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Review your past marketing results Take some time to review all of your marketing activities and try to understand which ones worked best. And when I say “worked best” I mean, which ones resulted in more clients, more customers, more sales, or more growth for your business? Your goal each year should be to understand which marketing activities bring you more business and which ones do not, so you can concentrate on the activities that work, and delete the ones that do not. Even if you did not have an organized marketing plan, or marketing activities that you implemented consistently during the past year, if you are still in business today, then there must have been some form of marketing going on. Marketing isn’t only things like running an advertisement, or sending out a direct mail piece. (See “Is That Really Considered Marketing?” below to better understand all the different forms that marketing can take. You may be surprised to realize you’ve been marketing more than you know!) Direct vs. Indirect Tracking Take a look at what you did do. Can you directly or indirectly track any new or increased business to these activities? An example of direct tracking might be: You attended a networking event and someone you gave your business card to, contacted you or made a purchase. An example of indirect tracking might be: You attended a networking event, and someone you gave your business card to, referred you to a friend, and that friend contacted you or made a purchase. For each marketing activity you did over the past year, ask yourself the following questions: 1. Did I get any new clients, customers or increased sales as a direct result, or an indirect result, of this activity? 2. If the answer is yes, quantify the result by asking yourself: How many new clients, customers or sales did it generate? At the end of this exercise, you will have a list of all of your marketing activities, and the results connected to each one. Which activities brought you the most business? Are there any activities on your list that did not result in new or additional business? Use what you learn to plan future marketing Use this information as you begin to plan your marketing for next year. Plan to spend more time, energy and/or money on those activities that brought you business and sales. Delete those activities that did not. If you don’t have any way to track your sales or new clients, don’t worry. What does your gut tell you about where your new business came from? Additionally, see the Question of the Week for tips on uncovering marketing results even if you didn’t track very well. And if nothing else, be glad that you now know what you need to do next year to ensure your future marketing success. Is That Really Considered Marketing? Any time you talk to someone about your business, product or service, in person, at an event, over the phone, or through a brochure or some form of media, you are marketing. Any time you send someone an email or a thank you card from your business, you are marketing. Be aware of any time you are communicating with current customers, or potential customers. Take the opportunity to make them aware of new products or services, special offers or programs, or even milestones or changes in your business. Do you include your business card every time you mail a letter to a client or prospect? Do you have an email signature that includes your business name, your phone number, your email address, your website address and possibly even your tagline? You should. You are reminding people about your products and services and making it easy for them to find out more if they so choose. If you truly believe that your products or services can enhance people’s lives, then it should be easy to share the word at every opportunity. After all, if people don’t know about you, they can’t benefit. Put this way, it is almost a disservice to NOT market. (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Small Business Marketing Secret #6: A Bucket of Hot Dogs and a Squirt of Word-of-Mouth Advertising By Jimmy Vee What's your best form of advertising? If you're like the vast majority of the people we meet, it's word-of-mouth. Of course – it automatically offers a virtually infinite return on investment because it's free!Since you're like most people we meet in that regard, you're probably similar in another – you can't control word-of-mouth advertising.Don't feel like you're alone. The very trait that makes this form of advertising so desired (it's free)… 2. Marketing Niches, Is It for You? By Fred Farah In marketing, a niche refers to a service or product that's a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an un-met customer need. To be able to attract a strong, solid market, the choice of niche products must ultimately complement your website theme. It is this way that you can generate a specific market for the niche product you are trying to sell.--Interesting Side … 3. Marketing With Brochures By Joe Love With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company’s marketing should be a brochure. You should have a brochure for your online and offline marketing.Brochures have many advantages over most other marketing tools available to you. Probably the most important advantage is that brochures can convey a lot of information about you… 4. How Nearly Going Broke Taught Me The Value Of Niche Marketing By Andre Anthony If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did.Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made Electronic products.By 1985 my company was teetering on the brink of bankruptcy and I was perilously close to losing my home because of a large overdraft pledged against it.Why did this happen?Well Electronics Subcontrac… |