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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. E-Mail - has it lost its way part one Judging by the number of unrequested e-mails that arrive in my inbox everytime I log on, the world is filled with hustlers trying to sell me everything from cheap drugs to cheap mortgages to highly dubious sex toys. It is an avalanche of garbage, which very quickly gets consigned to the waste bin. I’ve set up e-mail rules to filter some of this out - but still there is a significant amount that creeps through and clogs up my in-basket.There are t… 2. Warning: Don't Let Your Business Become a Commodity By Mary Eule The first question every potential customer, client, patient, etc. should ask when shopping for products or services is, “Why should I do business with you?” This question is so basic, so reasonable, so simple… a complete “no-brainer” for anyone in business, right?Apparently not, because very few business owners and entrepreneurs know how to answer it! And although they don’t come right out and say, “You should do business with us, because we… 3. There Are Benefits... And Then There Are Benefits By Lisa Packer Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and is generally called a "Product Benefit" (because it is still centered on the product). Peanut Butter is made with natural ingredients and contains healthy proteins and mo… 4. Registration Forms: How to Make them Irresistible with Follow-up By Bill Flagg By continuing to sell to your registrants after they sign-up, you can eliminate "buyer's regret", decrease no-shows, and increase your referral business. Use your confirmation and reminder correspondence as an opportunity to make your registrants feel GREAT about deciding to register for your event.Help your registrants feel AWESOME…Express sincere appreciation for choosing your event. Convey more enthusiasm about the benefits of your event. Pr… |