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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Fail Your Way To Small Business Marketing Success! By Kevin P. Dervin Are you willing to fail your way to great marketing Success?Success is a learning process. It's an ongoing process - a continual quest.Do you believe that marketing success is a learning process? Then you must be willing to accept that you'll stumble (i.e., fail) along the way - sometimes a whole lot. But if you're willing to pay attention to what works and what doesn't, you can learn from your mistakes. You can fail your way to success!I hear … 2. Registration Forms: How to Make Them Irresistible By Bill Flagg A Final Thought on IrresistibilityCan you believe ten weeks has already gone by?! We sincerely hope these emails have sparked some good ideas for you that will make your registrations absolutely irresistible and your events more successful!To recap what was covered:Create Irresistible TitlesDoes your event title capture people’s attention? Does it hit their hot-buttons and cause them to say “I need this!”?Create Irresistible Event InformationDo… 3. Consumer Buying Behavior and Manipulation By Lance Winslow We all know there are ways that that businesses use to manipulate our buying behavior to get us to buy more. We know there are many techniques and other stimuli, which affect us and we know that they are often employed in businesses.Generally we accept this even if we actually stopped to think about it, we probably determine that it is inappropriate and somewhat unfair. Yet we all participate in the impulse shopping and it seems to make us feel… 4. Trade Show Banners: Right On Target By John Morris Wouldn’t it be great if every prospective customer you had came right out and said, 'Here’s what is most important to my company; and here’s what I need your product to do for me?' That would definitely increase your closing ratio.Usually, however, discovering a customer’s hot buttons is not quite that simple. You have to create an enticement before you can get through it and push that button.One way to do this is through the use of banners. Ba… |