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You have a great company and you provide the highest level of customer service. But as the old cliché says: 'A happy customer tells a friend, an unhappy customer tells 10 friends.' You don’t have to worry about the unhappy customer telling 10 friends because you always do a great job and keep your customers happy. But how do you increase the number of friends that your happy customers are sending your way? Plain and simple: You are going to have to reward them. The reason that happy customers don’t tell many other people about your service is because most customers EXPECT good customer service so the companies that provide it aren’t at the front of their mind. They have too many other things to worry about on a daily basis. By starting a Customer Referral Program you will give your best customers a reason to want to tell other people about you. Offering discounts or special incentives to customers who refer another person or company to your business is a win-win situation. You may have medical licensing boards or other ethics committees for your profession that restrict you from certain types of rewards and rightly so due to conflicts of interest that may arise. But you can always find something that you can do to reward your customers when they refer someone to you. Here is an example of a Customer Referral Program for a Direct Mail Company and how it works: “When you refer someone, and that person places an order, you will receive a $25 credit that can be used toward any of said company’s services. Each time this happens you will receive the $25 credit and there is no limit, so feel free to go crazy referring your friends to us. If you refer enough people who become customers you could end up getting your next order FREE.” When you set up your own referral program you will want to do two things: First, make sure that the incentive you offer to your customers is in proportion to the price of what you are selling. If your least expensive service is $5000, then a $25 discount is probably not going to be enough to get them interested in spreading the word. And secondly, you need to promote it. Make sure that your customers know about the new reward program by: 1) Having your sales associates mention it whenever someone places an order. 2) Posting notices in your business if you have customer foot traffic. and 3) Sending out announcements to your customer address list on a regular basis. All of these things will help you to increase the number of customers that you receive through word of mouth, and at the same time help keep down your marketing costs. Is this a great idea or what? Offering discounts or special incentives to customers who refer another person or company to your business is a win-win situation. Reward the customers that reward you. One of the greatest compliments is when someone refers another or others to your business.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Most Powerful Marketing Weapon Ever Invented By Christopher Kyalo It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes.Even the greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood the power… 2. Fail Your Way To Small Business Marketing Success! By Kevin P. Dervin Are you willing to fail your way to great marketing Success?Success is a learning process. It's an ongoing process - a continual quest.Do you believe that marketing success is a learning process? Then you must be willing to accept that you'll stumble (i.e., fail) along the way - sometimes a whole lot. But if you're willing to pay attention to what works and what doesn't, you can learn from your mistakes. You can fail your way to success!I hear … 3. Network Your Way to Success- 12 Tips to Jumpstart Your Business By Beth Tabak Lots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill the gap between where you are now and where you can be.1- Be Generous- Give without expectations and you will be surprised at how it returns to you. It may not come from the same source but a new client, referral, or opportunity will show up because of your efforts.2- Be Consistent- As in marketing, the … 4. So What Do You Do? By Nancy Roebke Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information.Here is where "bullets" about your business come in handy. Bullets … |