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At a recent art show, I could not help but notice that not everyone’s day was going as well as mine! As I experienced a constant stream of people flooding into my booth and buying my artwork, my neighbors were sitting idle and waiting. Not only did I have people buzzing in and around my booth, but after they purchased my artwork, they told their friends to come to my booth and buy from me! I had experienced too many art shows from the other side of the fence. I knew then that I needed to share my successful art show strategies with my fellow artists. First, get rid of your director’s chair. Artists that avoid perspective customers always amaze me. You’ve spent so much time creating your art to sell. You’ve spent the time and money to exhibit at the show. Why hide? If you want to sell your work, you must interact with the public. Put yourself out there! It’s very simple - you create additional value to your artwork when you interact with a perspective customer. Explain to them what makes your art work unique. Tell them how you came about conceiving and producing your artwork. Tell them the story, people are interested, and when they buy the piece they now own additional information about the piece to share with their friends. It’s important to give a reason for someone to stop at your booth. Utilize a main focus piece on an easel or pedestal in order to draw interest from the crowd. Using signage is an easy way to give someone a reason to stop at your booth. With signage, you can give suggestions for alternative uses of the artwork. For example, many of my sushi dishes sold as candle displays, soap holders, bread plates, etc. Run a show special and use signage to promote the details. It’s important to give an added incentive to purchase something from you that day. Take one of your lower end products and create an easy way for people to purchase more of them – buy 2, get 1 free for example. Invite people to sign up for a free drawing to win a piece of your artwork. This last step allows you to capture their name and email for future marketing purposes. Finally, take a good look at your booth. The success of your next art show will increase when you create the successful booth. View your booth from the customer’s vantage point. Is it inviting? Does it create the “I gotta have that piece!” mindset? Attend an art show yourself. Go from booth to booth and see what draws you in to look further. See which booths the people flow to. What about those booths caused you to walk in? Keep notes, assemble that information, and apply it to your booth when you set up for your shows. Keep your booth fresh throughout the entire show. Remember every time someone walks into your booth they are a customer meeting you for the first time and you always want to make a great first impression.
Paul Andrew Flaherty, a co-inventor of the Alta Vista search engine, died unexpectedly, aged 42 on March 16, after collapsing at his Belmont home. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Top 10 Ways to Market your Business or Professional Practice Without Networking By Philip E. Humbert While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following are the Top 10 methods my clients have used to increase sales and grow their practices without networking:1. Newsletters. There are many i… 2. The Rapidly Expanding Market of Subliminal Messaging By Louisa Croft The numbers of consumers buying into products that contain subliminal messaging, such as audio tapes, DVD’s and videos’, and even the newest software products, are on the increase.I was intrigued at the reason why? Can so called ‘normal’ people really buy into some phenomenon and have it change their life so simply, and how on earth does it work? If things like this really did work, then why do people still have issues with their weight or wi… 3. Who told you Selling is Boring? Most of us have the notion that selling is quite a boring interface. You do all the analysis, planning, inventory and stuffs like that. Just the mere thought of it makes our brain freeze (may be not true to those who are accustomed to it). However, if you are not good in the aforementioned exceptional skills, don’t worry because you can still enjoy selling. How? There are numerous ways that you can enjoy selling. In fact you can think out of the … 4. Promoting Your Business Offline By Anne Ahira Offline promotion for your Internet business is important. Use traditional marketing channels and media. Incorporate your Website URL (web address), phone number, and mailing address into all of your printed and promotional materials. This increases your penetration into your targeted market, as well as the general population.Business CardsThese are one of the most effective marketing tools. Business cards act as mini billboards that reflect yo… |