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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Four simple ways to cut your trade show marketing budget in half. Many times when a trade show is planned for there isn’t someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.You should track each expense and when you show is over hold a quick review to discover how much you spent. You might be surprised at how things add up.Here are four simple ways to make your trade show marketing… 2. Marketing Ideas Without Action Will Get You Nowhere! By Kevin P. Dervin Marketing Ideas Without Action Get You NowhereYou want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or how, or where to get started.We're all familiar with the term Marketing, but what in the heck is it really supposed to do for us?* Build brand awareness * Build name recognition * Increase market share * Get more clients * Generate referrals * Create more rep… 3. Fundraisers - How to Raise Twice the Money With Half the Sweat By Travis Sago If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser.How so?By taking advantage of what's known as an affiliate program or in more common lingo -- partnering.How would you like to partner with the bohemoth Amazon.com? Blockbuster? Disney? or even the giant Wal-mart? Your organization would receive a commission or fee for every paying cust… 4. Google Adwords Changes in Place Today Well things are still changing with Google Adwords. For Realtors I am still noticing that minimum bid prices are going up and down and we will probably keep seeing this over the next few weeks. So of course try to make sure that you are going into your Adwords campaign and checking to make sure that your best keywords are still active if you are staying near the minimum price.Another thing that seems to be happening now is that the minimum click … |