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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Top Seven Marketing Mistakes By Ted Nicholas In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.Of course, there can be one or several more causes that result in a business going "belly up."However, from what I've seen, marketing mistakes are by far the primary reason businesses do not survive. This includes companies which consider themselves dire… 2. Arts Marketing : Suggestions for Students and Beginners By Kathy Iwanowski Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort.First of all, marketing is not selling, at least not a particular work. It is about selling yourself and the quality of your work, however. If you can develop a self-confidence about that, the rest comes just as … 3. Reinventing The Wheel By Carlo Caparras Revolutionary ideas have always been the mark of mankind. It’s what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.There is an old adage not to reinvent the wheel. Fairly implying some inventions are perfect as it is. MLM and MLS are two attempts to “Reinvent the … 4. Highest Profits - How To Increase Profitability Per Customer By Carol Bentley The majority of the value in your customer is in the sales after their initial purchase.Most business owners and managers know this. I’m sure you do. However, not many people really appreciate the life time value of their customers.When you know the true life time value (and profitability) of your average customer then you know how much you can afford to spend on marketing or special offers in order to attract the first purchase. YOUR HIGHEST … |