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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Why Is It Important To Have Your Own Information Product On The Internet? Imagine this, you open your email first thing in the morning and you see fifteen new orders; one from Switzerland, one from Australia, one from India, and a dozen from all over the United States. All for the product you just recently made available on the Web. It's 7 a.m., you're still sipping your first cup of coffee and only half awake, and already it's been a very profitable day. While this scenario may seem more like a dream than reality to y… 2. After The Mailing Is Done, What Happens Next? By Martha Retallick If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card. There's nothing worse than having your customers, postcards in hand, coming into your business and being greeted by an employee who says "Huh? What special promotion?" Fortunat… 3. 10 Tips to Grow Your Business Plain & Simple By Beth Tabak “Try not to become a man of success but rather to become a man of value.” Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that statistic it seemed rather accurate or maybe even high. The Small Business Association reports that “2/3 of new employer firms survive at least 2 years, and about 1/2 survive at least 4 years.” The language they use… 4. How Do You Get Past The Gatekeeper? By Habiba Abubakar The best joint ventures are with people in your own network – those that already know, like and trust you. However, there’s nothing to stop you from partnering with “cold” contacts – those you’ve never associated with before, and you would therefore need to build a relationship with. This simply means it will take a bit more time to execute the joint venture because any “cold” contact would need time to evaluate your character and your busine… |