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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Future of Marketing Part 1 By Michele Pariza Wacek It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more. Small business owners will actually have an edge over bigger companies thanks to the emerging marketing model.Yes, you heard right. Emerging marketing model. The old ways of marketing are dying. And a new regime is coming of age.To understand how marketing is changing, it's important to start with … 2. The Rapidly Expanding Market of Subliminal Messaging By Louisa Croft The numbers of consumers buying into products that contain subliminal messaging, such as audio tapes, DVD’s and videos’, and even the newest software products, are on the increase.I was intrigued at the reason why? Can so called ‘normal’ people really buy into some phenomenon and have it change their life so simply, and how on earth does it work? If things like this really did work, then why do people still have issues with their weight or wi… 3. Writing Sales Letters That Sell By Joe Love The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.For any direct marketing campaign to be successful, you need to have a combination of marketing tools in order to make your offer repeatedly. One of the most potent tools you can use in your direct makreting … 4. Simple, Cheap and Effective Marketing Strategies Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new and repeat business. The consensus among most small business owners is that certain marketing techniques will work for some small business owners but may not be as successful for others. They also agre… |