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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Marketing Niche Factor The Marketing Niche FactorBy F. Terrence Marklehttp://www.QuikSystems.com What’s all the talk about niche marketing? It’s all about marketing to a special area of demand for a product or service! There are plenty of opportunities available if you haven’t got into niches yet. As everyone knows… the Internet market is huge. Niches are everywhere and they are here to stay. Do the research and you can find one or more profitable niches that will make… 2. 10 Essential Criteria For Choosing Your Target Market By Tessa Stowe A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group.Why choose a target market? You need to decide exactly who your audience is before you sell your services. Deciding on your target market lays a critical foundation for your business. When you get clear about who your target market is, you will:* know where to focus you… 3. TR Cutler Brings On Dean Schmidt to Coordinate Manufacturing Media Blitz TR Cutler, Inc.,(www.trcutlerinc.com), based in Ft. Lauderdale, Florida is the only PR firm specializing in public relations for manufacturers. In the August 5 issue of IndustrialLeaders.com, Cutler discusses trends in Manufacturing PR and the development of the Manufacturing Media Blitz™ that consists of a 90-day campaign to drive traffic to a client's website and increase product and company awareness.According to Thomas R. Cutler, President of… 4. 12 Lessons I Picked Up from Attending Seminars By Lorrie Morgan-Ferrero So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back into the swing of life, right? Wrong.I go to A LOT of seminars. Rubbing shoulders with my colleagues, talking over dinner and debating our hottest industry issues at a live event is hon… |