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You can learn useful information about your business, customers, and potential customers by conducting a survey. If you have a list of e-mail addresses of your customers and prospects you can send them an e-mail containing a link which leads to a survey on your site. What is the benefit to you? You get knowledge, and knowledge is a powerful tool in tailoring your business and services to your customers' needs. You can ask questions like: - How could our web site be more informative to you? - What products or services should we offer in the future? - Please rate our customer service? - What is your age? It is important to ask questions that will get you the answers you want. If you want suggestions from your viewers, asking if they simply like your site doesn’t give you enough information. And providing a list of radio buttons or check boxes streamlines answers even more. Plus research has shown that folks are more likely to answer if all they have to do is click. What is the benefit to the people taking your survey? Well, there has to be some benefit. Providing an incentive is a good way to insure responses. That could be in the form of a freebie, useful information, an entry into a sweepstakes, or anything else you think your customers would like. How do you do this? Create a form on your web site to ask questions. Having the responses of that form emailed directly to your email box makes it easiest. Web Builder Express has a form tool built right in and the system automatically e-mails the results of each submission back to you.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Operations Elevates Communications and PR Pros Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about? If so, you may not be a 'Quant' (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Managem… 2. Here's A "Robust, Turnkey, Interactive. Best of Breed, Mission-Critical" Solution to Kill Buzzwords By Bill Stoller Fellow Publicity Insiders, what does this phrase mean? "We envision a center of excellence where our accelerated changeagents can maximize their core competencies." Huh? - or - "The company is a global leader in pressure-sensitivetechnology and innovative self-adhesive solutions for consumerproducts and label materials." Clue: they make stickers. Pity the poor reporters who have to dig through this pile ofdrivel to find a news story. Fre… 3. Do You Have This Important Tool in Your Marketing Arsenal? By Sabrina Hinds Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose presence is local, it may be useful for current customers who may want to contact the business while travelling.=== Make Acces… 4. A Jack Of All Trades Is Often The Master of None By Dan Kennedy You’ve heard variations of that saying your entire life. Consider: a marketer to all markets . . . is often a master ofnone. Personally, I take this risk: as a marketing consultant, I movefrom one market to the next frequently, and I am often involvedin "mass-marketing" - such as with infomercials selling weightloss or cosmetics. But I definitely prefer niche markets. I specialize, bypreference, in only three or four target markets. I targe… |