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If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that? It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it. And, it's pretty hard to keep the ball rolling if someone hears about you once and then you disappear after that. Lots of people are "out there" getting that all important first visibility through networking, doing presentations, handing out business cards, and even getting a visit to the web site. But too often, there's no way to maintain the contact. Call It A Need To Be Loved. You see, for my business, I don't want my clients and prospects to forget me. When they have a marketing issue to be addressed, I hope they think of me first. When someone in their network of contacts has a marketing challenge, I hope they think of me first again. The best way I've found to maintain this kind of visibility is with a "stay in-touch" strategy. A stay in-touch strategy is designed to keep you top of mind with clients and potential prospects. Keep in touch with your clients and prospects over time, and you'll build more mutually beneficial relationships. And, the key to making this work - ignored by virtually all small businesses - is to focus on providing information of value. Simply calling every four to six weeks just to "check in" and "see how things are going" won't get it done. Yes, you'll stay visible, but you might just be a visible pest. It's Easier Than You Think. The good news is that this strategy can be a whole lot easier than you think. Let me tell you why I believe this to be so. In the fall of 2004, I was given the opportunity to submit some articles to an incredible resource called eZine Articles.com. I went ahead and submitted nine things I had already written that I thought would make good content for the web site's purpose. But to be honest, I sort of submitted them and forgot about it. Then about two and half weeks later, I received an email from a career, business and life coach in Ohio (I'm in Kansas City). She had picked up one of my articles and created a link for it on her web site. She also asked me to take a look at her submitted articles and consider reciprocating. So that's what I did. Bingo, instant article that I believe provides subscribers to my own eZine some valuable information to put to use in their businesses. What's My Point? If you've been thinking about starting a newsletter, or an eZine, or would like to have valuable articles to share with clients and prospects in order to stay visible - you can get started today! You don't necessarily have to be the creator of all that valuable information to stay top of mind with your clients, prospects, referral sources, and alliance partners. You can start to generate that continued visibility you desire by becoming "the provider of information." (c) - Kevin Dervin, KPD Marketing Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 High-Impact Marketing Tips By Bob Leduc Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.1. Promote Only One Thing at a TimePromote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decis… 2. Boost Your Emotional Marketing Potential By Art Turner Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn't always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products.How do potential customers evaluate your products (or services)? How do they trade off various factors before decidi… 3. Writing Business Newsletters: Avoid the “Me, Me, Me” Mistake By Richard Cunningham Effective customer newsletters find the right mix of promotional and ‘real’ content to maximize readership.It’s that time of year when the old college roommate sends ‘round his or her annual holiday newsletter. Admit it, you’re happy to hear from them, but it’s usually too long and it’s all “me, me, me.”The same is true about too many customer newsletters – printed or electronic. In the audiobook, “Sound Advice on Publishing E-Newsletters,” a… 4. Is A Marketing Plan The Same Thing As A Communications Plan? How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.You may use a variety of communications tactics such as p… |