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Are you interested in getting more prospects to your web site and prompting more of them to contact you? Over the two months I worked with Bob to help him clearly define his target market, identify the problem he solves, and clarify his marketing message. We improved the copy on his web site and the structure of his web pages to prompt more people to contact him. I showed him how to write articles and use them to generate a steady stream of visitors to his site. Bob was happy with the results of these changes, but I wasn't. He was getting more visitors to his site and more inquiries, but I thought there was potential for even more growth. I knew that Bob could be doing better if he would just change his marketing message. Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing marketing message. Prior to working with me, Bob had spent ten years regularly experimenting with his marketing message and had found a sentence that generated the best response he’d ever had. It was working; he was keeping busy, making money and didn't want to mess with success. We finished our work together almost a year ago, so I was surprised when Bob called last week. It turns out that he hadn't stopped experimenting. He had taken my advice to heart after all and been fine-tuning his marketing message so that it described the problem he solves for his clients clearly and concisely. With this new marketing message at the top of his web page, Bob is getting 3 times the number of inquiries about his services. That's 300% more people who know the problem he solves and who are contacting him about his services. How much more could you be making if you had 3 times as many people contact you about your products and services? When your prospects are considering a purchase, they are looking to solve a problem. They might want to eliminate back pain, fund their child’s college tuition, sell off their excess inventory quickly so they have more operating cash on hand, as in Bob's case. In every case your prospect has a problem or need that prompted their purchase. Your prospects are hoping you can help them. They're hoping you have the solution to making them happier, smarter and richer. They are buying the result you provide. When a prospect meets you or visits your web site, the first item they should see is a statement of the problem you solve. Your prospects then immediately know whether you can help them. Why is your marketing message – your elevator speech – and the way you talk about what you do so important? At ten to twelve words long, your marketing message won't cover all the problems you solve, establish your credibility or the value you provide. But if the first thing you say to a prospect doesn't get their attention, they won't stay at your web site, read the rest of your marketing materials or listen to the rest of what you have to say. Bob spent over a decade experimenting to find a marketing message that helped him generate a steady income and then in a few months discovered he could improve on it by three hundred percent. Don't wait ten years to do the same with your marketing. Write, test and use a problem solving marketing message and more people will contact you about your products and services. -
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing a Private Practice: Mistake #1: Trying to Be All Things To All People By Juliet Austin When healing professionals market their practice, they often attempt to cover all bases by trying to appeal to all types of people with all sorts of problems. Often this stems from a fear that if you don’t attract everyone you won’t fill your private practice.While there are successful generalists out there, in the current competitive market it is wise to target your marketing efforts to a specific population(s) you want to work with.Why is thi… 2. 20 Super Hot Ways To Make More Money From Your Customers 1. Insert a brochure for another product in the firstproduct package your customer buys from you.2. Sell a basic product and tell people for a littlemore money they can receive the deluxe edition.3. Give your customers a f.ree subscription to youre-zine and include back end products in each issue.4. Charge people extra money to get the reproduction rights.5. Send your customers greeting cards at holidayswith your back end product o.ffer included.… 3. How To Get New Business By Sue And Chuck DeFiore Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Marketing must be an ongoing process. Let's repeat that...Marketing Must Be An On Going Process. In addition, you should have multiple marketing strategies. For example, we market on the internet through newsgroups, newsletters, press releases, forums, writing… 4. Getting instant traffic to any website - from marketing to nursing to pink elephants it really can be done Many webmasters will be driven to despair with the mass of information surrounding the area of SEO [ search engine optimization ]. We all read the latest articles and information and it seems that the best methods seem to be out of date within months or even weeks of us gaining this new found knowledge. Well don't despair becaue there is one method that is constant and can help just about any webmaster regardless of his topic, Tea,nursing,sea foo… |